Guest blogger: SETH GODIN
• Seth Godin is an author and entrepreneur. Visit Seth’s Blog.
February 4, 2007 | Permalink
Mike Hughes at Martin said one way they can track response is by the number of calls made to Geico after spots run and Save 15%/phone number is mentioned.
Posted by: makethelogobigger | Feb 4, 2007 4:06:24 PM
What about godaddy.com? No one had heard of them before their Super Bowl ads. Yes, their ads are tacky, but the business blew up as a result of Super Bowl advertising.
Posted by: Will Waugh | Feb 4, 2007 5:49:00 PM
GoDaddy's business also blew up as a result of their above-and-beyond customer service that strongly supported the jump in awareness from those Super Bowl spots. Follow-up has to be a key part of the Super Bowl strategy or those big bucks will be wasted. However, according to a research study I did last year, the spots are (not surprisingly) hugely polarizing. Women 18-34 were most likely to select the bottom two boxes in our survey, with a significant segment citing 'sleazy, anti-female' GoDaddy advertising as the reason for the cold shoulder. Guess GoDaddy decided the trade-off was worth it. This year?
Posted by: Sarah Bee | Feb 4, 2007 6:41:24 PM
Ford ad won't sell any cars...Bingo!!! that was an example of a company not in touch with the audience...okay, how many of us are NOT drinking right now, or involved in a household of additional people and, thus distracted? pretty much everyone. that Ford ad was far too complex and boring to hold attention and/or sell me on anything.
Posted by: Michael Wozniak | Feb 4, 2007 6:43:28 PM
I agree. No Bold Moves from Ford there for sure. A :30 sales brochure at best. But hey, the cgi was awesome!
Posted by: makethelogobigger | Feb 4, 2007 6:45:40 PM
Great use of Sheesh ... FedEx commercial just made me want to ship something...to the moon, alice.
Posted by: Andy | Feb 4, 2007 6:52:58 PM
I'm going to be laughing about Sierra Mist's Beard Combover for awhile
Posted by: Scott Townsend | Feb 4, 2007 6:56:27 PM
So far, at 7:15pm, commercials have been weak....
Glad that the game has some excitement. Can't wait to see Prince Singing in the Rain...
Posted by: Christopher Ryan | Feb 4, 2007 7:15:22 PM
Okay, just saw the GoDaddy spot. I think they pulled it off. The psychographic that dissed the 'anti-female' tone of the previous Super Bowl spots will likely love the tongue in cheek tone of this one. As I am a serious fan of their customer service strategy, I for one am happy with their hybrid solution.
Posted by: Sarah Bee | Feb 4, 2007 7:20:55 PM
I know that's why I'm in marketing.
Posted by: Scott | Feb 4, 2007 7:21:20 PM
These ads are Bad! And getting worse!!!
Posted by: Bryant Keefe | Feb 4, 2007 8:13:43 PM
I hope the half time show commercials are not as culturally biased as the ones we have seen leading up to it.
Posted by: Bertrand Sosa | Feb 4, 2007 8:17:20 PM
What is Bud Light thinking?
Posted by: Bryant Keefe | Feb 4, 2007 8:17:23 PM
i'm with you seth...i quit as well. this year's ads are so disappointing i'm on the verge of momentary depression.
there has not been one ad that i would qualify as memorable and when i personally believe the best ad of the evening has been the amateur ad for doritos (spicy/cheesey/bold...) then i know there's a problem with the tv medium.
Posted by: Michael Wozniak | Feb 4, 2007 9:20:03 PM
Super Bowl Commercials a washout...
Career Builder to benefit from new openings at national Advertising Agencies.
Career Builder should have stuck to the Monkeys...
Posted by: Christopher Ryan | Feb 4, 2007 9:34:17 PM
On the other hand, could the GM ad have more accurately reflected the absolutely pathetic state of that brand?
Posted by: pk | Feb 4, 2007 9:42:44 PM
Seth, if you don't understand the strategy behind GM wanting to battle quality perceptions, you must've "blinked" when the professor explained that in a 101-level course.
Posted by: Mike | Feb 4, 2007 9:48:52 PM
An agency friend of mine called the GM ad the "saddest, most depressing moment of the night."
And she hasn't even seen GM's balance sheet.
Posted by: Chris Baskind | Feb 5, 2007 2:41:56 AM
Couldn't agree more on the GM spot. Massively depressing. And seems to suggest suicide for those laid off more than it battles any quality perceptions. Crazy this idea made it out the door...
Posted by: okay. | Feb 5, 2007 9:21:04 AM
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