SPRINT: Connectile Dysfunction

BARBARA LIPPERT: Although its not new, I also like the Peyton Manning commercial for Sprint in which he tries to hide his identity with Burt Reynolds-style moustache and wig. Later, in a promo for the NFL, they asked him “If you win, is there any way it’s humanly possible to do more commercials?” Good question. Although I think the black pencil moustache is the way to go for future bookings.


STEPHEN VOLTZ & FRITZ GROBE: Connectile dysfunction for Sprint. Funny concept. Weak execution. Call your doctor if your connection lasts more than four hours! Or a woman walks up to a guy sitting with his laptop-“Do you have a connection?” His signal only goes up a few bars ... “That’s okay, it happens ...” It’s a bit counterintuitive, but usually true: it’s less offensive if you go all the way with the concept, more uncomfortable if you only go halfway. If you’re going to go there, really go there! This was such a missed opportunity.

ANDY BERLIN: Sprint: Connectile dysfunction, a little bit funny. Easy to imagine how much funnier it would have been in presentation to the client.

RICK BOYKO: Sprint’s connectial dysfunction gets laughs.

February 5, 2007 | Permalink