LIVE CHAT: THE 2008 SUPER BOWL ADS

On Feb. 3, 2008, seven top creatives and two Adweek editors held a live Super Bowl ad chat. See the transcripts below. Click here to see bios of the participants.

Pre-game chat is here.
First-quarter chat is here.
Second-quarter chat is here.
Halftime chat is here.
Third-quarter chat is here.
Fourth-quarter chat is here.

A FULL TRANSCRIPT follows:

Sunday, Feb. 3, 2008 — 6:01 p.m. ET

Bob Moore: In honor of my nearby friend Dan Fietsam I'm enjoying a Bud Light while talking on my T-Mobile phone.
Bob Moore: Heigh Ho Ellie
Rob Schwartz: Cheers. I'm sipping a Bud Light as well.
Eleftheria Parpis: heeeey
Bob Moore: Cheers Rob!
Rob Schwartz: Hey, Bob. Nice to uh...txt you.
Eleftheria Parpis: welcome welcome welcome all
Bob Moore: I'm also naked. Did I mention that?
Eleftheria Parpis: yeeesh
Rob Schwartz: Funny Nationwide spot
Bob Moore: Wow. Conversation killer.. . .
Rob Schwartz: Ha!
Bob Moore: Yo Todd, I thought you were fishing this weekend?
Rob Schwartz: Ellie: where's the dolma?
Eleftheria Parpis: at my mama's house, i do have some leftover spinach pie though
Todd Grant: i was, we caught a few wild salmon but had to return them to the sea. good thing as the coast guard boarded us 10 minutes later!
Steve Bassett: Oh boy, the pre-kick show
Rob Schwartz: in Queens, no doubt.
Eleftheria Parpis: of course
Barbara Lippert joined the chat
Bob Moore: Hope they didn't take your beer!
William Gelner: hi
Rob Schwartz: what up, blipp?
Rob Schwartz: Hey, William. I'm an old pal of Mike Allen.
Barbara Lippert: Hey Rob! I'm wondering if Geico brought the cavemen back to preempt the BUd cavemen.

Todd Grant: hey william, how's the gig?
Rob Schwartz: Oh, it's gonna be a caveman-a-palooza for sure.
Barbara Lippert: so that question was for
Steve Bassett
Rob Schwartz: hey, Todd
Rob Schwartz: hi, Steve
Steve Bassett: We may see the cavemen, but in spot.
Steve Bassett: Hi everyone.
Todd Grant: hey rob!
Jason Karley joined the chat
Steve Bassett: People all over America are cancelling their Adweek subscriptions right about now.
Barbara Lippert: overstock.com is movin the package. not a good idea!
William Gelner: hey todd. things are good.

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Published on February 3, 2008 | Permalink | Comments (39)