SIERRA MIST: Beard Comb Over, Karate Class

CHRIS WALL: Beard comb over started off great, ended up creepy. Self-defense started off not so great. Kept going. Sierra Mist has done some witty stuff over the years - I think they were better.

MARC BERMAN: Let me begin with Sierra Mist. Ironically, it features comedian Jim Gaffigan, who is also being featured in a 13-episode marathon of his TBS sitcom, My Boys opposite the Super Bowl. I love My Boys -- it’s my favorite current sitcom. But I can’t stand Jim Gaffigan, who I met while he was doing short-lived CBS sitcom Welcome to New York. He was not exactly friendly. So, I didn’t like the Sierra Mist spots. They try to hard to be “cool” and missed the boat on telling me why I shouldl drink the soft drink. Why does anyone hire Jim Gaffigan?

RICK BOYKO: “Didn’t get it.” … “Not funny” … “Waste” … can be heard after two Sierra Mist ads air.

DAVID LUBARS: These spots kick off the third year of our “Mist Players” campaign for Pepsi’s Sierra Mist. The cast has settled into becoming a great reparatory company who can play any characters in any setting. Gives campaign creator Bill Bruce and his teams a wide pallet to work from. What else can this campaign turn into - A sitcom? A touring improv troupe?

JASON MARKS: Beard comb-over is okay but too office, too quirky. Seems played for the largest stage in advertising, but might be the best so far. Karate spot: Tracy Morgan rules. If you’re going to pay him to be in your spot, use him. Wasted here, hope he shows up later.

February 5, 2007 | Permalink