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E*TRADE: Bank Robbery, One Finger

JOSEPH JAFFE: Almost nothing has stood out...not even the return of E*Trade from the grave (a duet with Orville Deadenbacher perhaps?)

CHRIS WALL: The evil broker making a ton of money off of you. Sure, pick up some Global Crossing, Enron and Pets.com. How quickly we forget.

RICK BOYKO: E*Trade gets little notice, while Coke’s vending machine is liked.

GARY KOEPKE: An honorable mention for E*Trade, “the finger.”

MARIAN SALZMAN: I’m an E*Trade customer and have always loved the Web site and its simplicity. There is no connection between the customer experience and the spot that just ran. In fact, I am actually feeling E*Trade is a bit juvenile, and I’d rather feel they were stodgy, given the business they’re in.

February 5, 2007 | Permalink

Comments

The Ad Wrestler worked at Banco Jalisco and at WAMU before he hit the big time. In cinqo years at the desk and window, I have learned that people really do feel like the fees are robbery. E-Trade, you hit the nail right on the cabeza!

Posted by: The Ad Wrestler | Feb 5, 2007 3:16:23 PM

Sorry all you advertising folks out there... but there is NOTHING funny or informative about a BANK ROBBERY. While the ultimate message is "banks charge a lot and give you little in return" this is not the way to portray that feeling.

Posted by: not stupid | Feb 6, 2007 10:38:11 AM

A very scary bank robbery ad, with lots of violence to go around - I give it a 2 (of 10) due to content inappropriate for children.

Posted by: CrunchBack | Feb 7, 2007 6:44:05 PM

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