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TACO BELL: LionsCHRIS WALL: Talking lions. Personal prejudice against talking animals. Taco Bell dog defined how to do this right, if you must do it. (And I confess, I have done it.) RICK BOYKO: Taco Bell’s lions enter the game and beat out CareerBuilder.com and Van Heusen, but someone points out they were not hard to beat. MARIAN SALZMAN: The demographics for the game are obviously broad but some of these spots feel very focused on a viewer niche. And the generics like Taco Bell are definitely losing me. (Given how much we’ve all been eating, this is just not the best time for shiny food photography. Gastroporn flopped here.) ANDY BERLIN: Taco Bell Lions … Was that Ricardo Montalban’s VO? I suppose my favorite commercial was somewhere among these three: the Goulet spot for somebody’s nuts, the man as Mom for somebody other than Frito-Lay’s chips and the Taco Bell spot where the two lions try and say Carne Asada rolling the R like Ricardo Montalban. JOSEPH JAFFE: The Bud Light spot with the gorilla that just couldn’t resist smiling for the camera—we liked this commercial...definitely one of the best—is followed up by the talking lions for … uh, wait ....uh, hmmmm ....uh, gee so memorable I’ve already forgotten. Hold on a second ... I’m reminded by a fellow drunken colleague that it was Taco Bell. Wonder if that’s cat in my Gordita. BARBARA LIPPERT: I gots to say I’m enjoying the pre-game spots, except for the Taco Bell one with the lions on the velt who speak like surfer dudes. What’s up with giving every speaker in commercials—rom babies to wild animals—that same slacker voice and affect? |
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February 5, 2007 | Permalink |
Comments
The Ad Wrestler loved the concept but wished the lions sounded more like lions, even if it is my manufactured, synthetic, Hollywood expectation of what a lion should sound like. A deeper voice or better lip sync would have made this more believable.
As is, I felt like someone switched the channel to Animal Planet while my two yankee friends on the couch next to me won't shut up about their food. Come on Taco Bell, you paid 2.6 million for that time. Take it over. Not everyone who eats your food talks like a slacker. Give me a reason to get in my car to drive your place. Otherwise, it's a shorter trip to the microwave. Besides, if I stay home, I can watch more commercials.
Posted by: The Ad Wrestler | Feb 5, 2007 3:42:44 PM
Well, well, well: MORE lions from Draft/FCB??? Perhaps they're trying to make up for their previously tasteless and offensive Cannes lion ad?? (you know, the deal breaker with Wal-Mart, the one where the agency was so overcome by their own hubris that they forgot how extraordinarily conservative their new client is - ah, kindly refer to "Client/Agency Relationship Manual #101" - THAT lion ad) THIS lion ad IS better....perhaps not over-the-top creative and innovative, nor really in the same league with the truly creative shops but, nevertheless, it IS a step in the right direction....
Posted by: LAM | Feb 5, 2007 5:26:37 PM
Hmmm..try think outside the box. lame.
Posted by: whoisrachel | Feb 5, 2007 6:49:25 PM
4/5 considering all the other lame ads.
Posted by: SFGary | Feb 6, 2007 8:04:10 PM
