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FEDEX: Office on the Moon, Don’t JudgeDAVID LUBARS: Interestingly, I prefer the smaller budget FedEx spot to our bigger production from the first quarter. They’re both cool, but this one is more effortlessly funny to me. Eric Silver may disagree and we’ll end up obsessing about it for days - anyone who knows either of us can easily picture the upcoming compulsive, hand-wringing exercise. CHRIS WALL: Moon office. Fedex. Cringe. ... Fedex ground. This isn't a new one. This campaign is very funny, very well shot, cast etc. I miss a point along the lines of "when it absolutely, postiively has to be there over night." Sorry to beat a dead horse. I like advertising with a memorable point. RICK BOYKO: FedEx office on the moon, funny. FedEx, Nationwide and Bud Light are all liked, but not thought not be the best. MARK WNEK: Fedex consistently funny. JASON MARKS: FedEx: Moon station? Didn't really make any sense. FedEx trucks will be awesome in the future? |
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February 5, 2007 | Permalink |
Comments
"Tongue in cheek writing trumps big budget nonsense" says Captain Obvious
Posted by: Captain Obvious | Feb 5, 2007 2:20:22 PM
I'm pretty sure there are many teams WITHIN BBDO just shaking their heads at this moon office spot. It's not whoever came up with the script that's to blame, but it's the CD (and ultimately Lubars) who approved it and sold this tripe through. My guess is that "Don't Judge" spot was okay'd first and they just needed another spot to blow the rest of the budget on.
Posted by: Gravity Kills | Feb 6, 2007 2:28:27 PM
