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BLOGGING THE 2007 SUPER BOWL ADS
• Tim Arnold, Dragonfly |
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February 5, 2007 | Permalink |
Comments
Do you think Chuck is finished killing people?
Posted by: stevehappens | Feb 4, 2007 12:55:00 PM
This is the year that the internet will drive as much news, and as much traffic, around the Super Bowl as the ads that appear on TV. But your cast of experts doesn't include a full fledged interactive expert. Maybe next year.
Posted by: Brian | Feb 4, 2007 3:04:26 PM
how can I just see all the posts? I don't want to click a million links for each commercial or each blogger. Thanks!
Posted by: Andrew Solmssen | Feb 4, 2007 7:18:17 PM
This year's spots = weak.
Posted by: stevehappens | Feb 4, 2007 10:41:04 PM
All ads sucked, even the CG ads. BTW, there's no way you can create a $12.79 ad. I hate the hype behind the Doritos Crash Ad about the costs. They used Macs, Final Cut Pro and a JVC GY-HD100 HDV. No amatuer just happens to have this equipment lying around and be able to use Final Cut Pro in a short time period.
The depressed robot ad was amazingly stupid. Just made me think of the robots previous replacement, auto workers.
I like Carlos Mencia. His ad made me smile a bit. But, totally unoriginal. Just a remake of a scene from the movie Stripes.
Overall, I'm glad I didn't spend all my time watching the ads and game.
Posted by: Ed | Feb 5, 2007 1:58:43 PM
Many say the Olympics is China's coming out to the world. The Super Bowl isn't quite the Olympics but it is similar to the US coming out to the world every year with broadcasting in over 230 countries. Shouldn't we put just a little more creativity and multi-culturalism into the event aside from Bud commercials teaching us how to request the beer in different US regions, Doritos' aphrodisiac qualities, and two mechanics accidentally touching lips (so MTV Realworld 1994 btw)? I am sure in a year from now the Chinese will blow our minds with imagination and neo-marketing - a sign of their energy and drive. What is the Superbowl a sign of for us?? Have we become complacent even in our creativity?
Posted by: jen martinez | Feb 5, 2007 1:59:34 PM
given all the diversity issues in the industry, would it have killed you to at least invite one minority representative to serve on your esteemed panel of white folks?
Posted by: HighJive | Feb 5, 2007 9:46:38 PM
I sincerely believe the public no longer cares about this "festival of advertising". Call me crazy. Despite our insider chit-chat, nobody - and, truly, nobody I know, including a surprising number of ad creatives - had the faintest interest in talking about Super Bowl advertising today. We have officially jumped the shark. Somebody call Fonzie.
We continue to talk amongst ourselves while the rest of the world moved on the minute the commercial breaks ended. Blame it on the internet/MySpace/YouTube or the simple, public understanding that there are more important things in the world - for instance, Iraq? - than thirty seconds of marketing bluster. And so it should be.
The public has come to the obvious understanding that it's...just...advertising. It's time we return to the honest and good truth - we make ads, not some piece of "art" with lasting impact. So let's get back to the everyday work at hand, eh? True, there's a definite art and craft to what we do - just like fine cabinet makers. It's a craft. And there's no insult in saying so. If that's not enough to feed your ego, go write a book. Or a great short story. Or make a piece of art that asks something more than "isn't this a cool way to sell ________?" That's what they call lasting art.
As Andy Warhole would likely have said, were he still alive, "Your fifteen mintues are over." As it should be.
Posted by: theo kie | Feb 5, 2007 10:29:30 PM
Using the term "jumping the shark" has jumped the shark.
Posted by: The Fonz | Feb 6, 2007 12:36:44 AM
High Jive,
I know you value your anonymity. However, there is something I would like to send you that you would find amusing.
Perhaps an intermediary can receive said amusement and preserve your nom de keyboard.
Tom
Posted by: TomMessner | Feb 6, 2007 7:35:33 AM
Further evidence of the decline and fall...
Where were the selling ideas? With the notable exception of the Honda spots I saw nothing that engaged on the basis of relevance.
Tough trucks are bold moves when we are at war over oil?
The entire exposition brought to mind the French film The King of Hearts.
Posted by: Steve Stepanek | Feb 6, 2007 12:42:17 PM
steve stepanek,
the snickers spot brought to mind the queen of hearts.
Posted by: HighJive | Feb 7, 2007 1:50:18 PM
High-def versions of the commercials available for playback and download: http://stage6.divx.com/Super_Bowl_Ads
Posted by: hollafron7 | Feb 7, 2007 5:40:58 PM
Hy
Just to know if you'd accept a back link on my blog?
I am a french blogger on sports and marks and obviously I am interested by ads on sports. I've known your blog by an other : Culture Buzz.
Thanks for answer
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