NATIONWIDE: K-Fed Rollin’ VIP

JEFF GOODBY: After hearing how bad the K-Fed thing was going to be, I found myself liking it, actually. I feel for the guy, being Mr. Spears and all that, and this was a way to deal with it.

JIM FERGUSON: Favorite line from a commercial: I was part of the creative team that did the Federline spot, or I would says, “Federline, fries.” Oh, hell, I’ll say it anyway. Favorite line: “Federline, fries.”

BARBARA LIPPERT: I resent the Nationwide spot because it actually shows that Kevin Federline has a modicum of talent and the ability to make fun of himself. Am I supposed to actually like him now?

RICHARD KIRSHENBAUM: My cashmere hat is off to Nationwide and Kevin Federline...He looked great, The commercial was executed beautifully and he wasn’t a half bad rapper or actor. Not to mention that HE was on the Superbowl--- Hello, what BOWL was Brittney on? Porcelain?

JASON MARKS: K-Fed sorta rocked it. He looked natural in the cliché rap environments and just as natural as a fry cook. The problem is when it jumps to the CG piggy bank, it is such a break in mood and visual style that it felt like a new commercial started. They should have figured out a way to brand within context.

TIM ARNOLD: First of all, what’s up with the grumpy old National Restaurant Association? They said this spot is a “strong and direct insult to the 12.8 million Americans who work in the restaurant industry?” And this dude is ... just ... daydreaming, OTJ. Like, that’s news? Like, everyone one of us doesn’t drift off into a little fantasy what if during an otherwise scintillating 9 to 5 gig? If we didn’t we’d be like, well, K-F, in real life. Hell, guys float off about sex something like 12.5 times per hour. And that’s not even day dreaming. It’s wishful thinking. Me, I think the first 28 seconds of this video is really cool. Unfortunately it’s not a video. It’s a commercial. It’s supposed to be a commercial. And the only reason it is, is because somebody stick a tag and logo on the end. Could have been anybody. Least of all, an insurance company.

February 5, 2007 | Permalink