Guest blogger: GARY KOEPKE

• Gary Koepke is executive creative director at Modernista!

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Monday, Feb. 4, 2007, 8:21 a.m.

   I have to say that I was very impressed with all of the Coca-Cola work. It was not only socially optimistic but culturally relevant. Very positive messages in very trouble times. Every thing about them where excellent, all celebrating the positive, in an artistic and smart way. Great strategy for a great company. These were the best ads by far in the whole game.
   Second favorite was the Late Night ad with Letterman and Oprah. The best misdirect ever with a very funny payoff.
   Other notes, I think the spotted dog ad from Budweiser was beautifully shot and executed, just doesn’t make me want a beer, much less a bud. I do like the optimism of ads like this, they just do not change my choice to choose Budweiser. What’s the difference between this ad and the Coca-Cola ads. In the Coke ads every concept is centered around the product while still delivering the positive message. The Bud ads do not do that.
   Question, is humor/site gags the best way to sell products? Just asking. If so, I miss the monkeys.
   There were one or two major brands that should be embarrassed. They once had it and now they have lost it.
   Other mentions:
   The Doritos love story.
   The Chevy ad of people singing songs about Chevy’s while driving around in them was well executed and made me feel good about Chevy. Liked it.
   One other honorable mention: E-trade “the finger.”

February 4, 2007 | Permalink