SuperAdFreak’s live chat: fourth quarter
FOURTH QUARTER
9:00 p.m. ET
Barbara Lippert: so to get serious here for a moment-- youthink stuff is so bad in the world that ads have gotten sweeter and nicer in spirit?
Barbara Lippert: there's a conversation stopper.
Todd Grant: there is alot less of the chain saw wielding bud types these days
Bob Moore: Less brave. No risk. More talking animals. . . .
Barbara Lippert: yes.
Steve Bassett: i don't think ad guys/gals think about the state of the world.
Eleftheria Parpis: i think everyone's playing it conservatively
Rob Schwartz: Partially. I
think a steady diet of flatulent mutts and wardrobe malfunctions has
swung the proverbial pendulum the other wayy.
Barbara Lippert: what do the guys/gals think about?
William Gelner: not sure i'd attribute that to the political climate/economy, though.
Steve Bassett: we think about getting famous on the superbowl
William Gelner: violence in ads, i mean.
Rob Schwartz: I think it's the dollars. $2.7-$3 milion a spot has made clients and agenccies less brave. Somuch risk.
Barbara Lippert: last year;s violence was more dumb than brave.
Jason Karley: i think it's also the pendulum of "somebody did an ax ad last year, no ax ads" kinda thing
Rob Schwartz: the pendulum is mightier than the sword...
Todd Grant: yeah
William Gelner: agree with jason
Eleftheria Parpis: then why are we still seeing more cavemen?
Barbara Lippert: think the ads this year a bit old-fashioned?
Bob Moore: I'm crawling back into my shell now
Steve Bassett: i think we've been watching to many super bowl ad reels
Rob Schwartz: I think this
year's ads are formulaic. If we are going to be old-fashinoed, it'd be
nice to have good old-fashioned story-telling lng like teh Xerox monk.
Rob Schwartz: this nfl thing is a train wreck.
Eric Hirshberg: The pendulum
isn't about ideas that have been done (cavemen.) It's about where the
taste line is. Farting horse. Janet Jackson's breast. Pendulum swung
back towards sweet.
Todd Grant: nice spot for the nfl
Todd Grant: hassleback spot is funny too
Barbara Lippert: I liked the bagging groceries story.
Barbara Lippert: why a train wreck, rob?
Rob Schwartz: too much yakkety-yacking. too cutty.
Eric Hirshberg: I never get tired of the subtle ways they change Jack's facial expressions. The half opened eyes in the jacuzzi. Awesome.
Rob Schwartz: Jack rocks.
Barbara Lippert: we don't have jack.
Todd Grant: the les schwab ad from bothell with free beef may be the best ad of the day
Bob Moore: jack's solid
Steve Bassett: 2 arby's fish sandwiches for $5?!
Jason Karley: local pod. i missed all those
Barbara Lippert: we had dunkin donuts
Eleftheria Parpis: me too, i've got dunkin here
Rob Schwartz: There was so much hype on those nfl ads and that's what they produced?
Bob Moore: les schwab--Todd, an agency in bend handles.
Todd Grant: i disagree in regards to the nfl work. especilly whn you compare it to all the other FANtastic crap out there
Rob Schwartz: Oh, I like this coke spot..
Todd Grant: sunsilk, wash your self out of my brain
Barbara Lippert: sunsilk sucked! in a big French way!
Eric Hirshberg: Coke spot is awesome. Great idea, great production.
Jason Karley: brilliant
Barbara Lippert: loved coke
Todd Grant: great coke spot, really great
Rob Schwartz: That was great!
Eleftheria Parpis: i LOVE this coke spot. go stewey
Eric Hirshberg: And Charlie brown wins! Perfect!
William Gelner: coke spot good
Bob Moore: Coke waits for the flak to clear and comes up with the winner. Cool.
Steve Bassett: stewie vs underdog bested by charlie brown? great!
Rob Schwartz: Touchdown!
Jason Karley: finally charlie!
Steve Bassett: Absolutely
Eleftheria Parpis: classic
Rob Schwartz: Coke is number one!
Eleftheria Parpis: i think that may have topped my list
Eric Hirshberg: Loved it when
they all bounced off the corner of the building shot from the inside.
That's a little slice of ad magic right there.
William Gelner: coke vs. tide
Todd Grant: has that coke spot run before? was this the debut?
Bob Moore: debut
William Gelner: i think coke wins
Eric Hirshberg: I think that is a weiden Amsterdam spot (like happiness factory) and that it has run before, but not here.
Steve Bassett: I take back how I said NY was a loser
Bob Moore: better big idea.
Barbara Lippert: total debut. totally new for coke. and wordless.
Rob Schwartz: The Coke spot makes me happy I'm in advertising.
Jason Karley: i loved stewie just mashing his face against the bottle. aslfdlajsdghlaf
Todd Grant: the room here is ga ga for coke
Bob Moore: No, it's Portland.
Steve Bassett: Coke #1 so fr
Todd Grant: yeah, me too. that spot is actually inspiring and akes me feel good too
Todd Grant: makes not aches
Steve Bassett: great music
Eric Hirshberg: Really? I must have heard wrong. Thought it was Amsterdam. Either way, Coke is the winner so far. Better than Tide.
Todd Grant: shocky is apparently getting WASTED. crazy
William Gelner: so on brand. must have been so hard to get that thing produced. hats off to all involved
Rob Schwartz: Ha
Bob Moore: Yup. Pio told me PDX, but it could have been a combo.
Steve Bassett: we tried to get stewie for geico. he declined. not i understande
Todd Grant: the ads are currently better than the imagination factor in the giants play cqlling
William Gelner: i like that play, though
Rob Schwartz: Coke is text book. Fresh idea. Well done. So on brand. Good for Weiden and d teh folks from Atlanta.a.
Jason Karley: i hope coke bought two slots
Jason Karley: for the same ad
9:10 p.m. ET
Todd Grant: that was the wordless ad i've been hearing about. a truly modern classic
Steve Bassett: to be continued"
Bob Moore: I've heard they have another 60?
Eric Hirshberg: Back to your
question about the ads being sweet, Barbara, that Coke spot shows that
you don't need to be gross, edgy or shocking to make a great Super Bowl
ad. That ad is all the world wants.
Steve Bassett: touchdown giants!
Bob Moore: YES
Todd Grant: lot's of :60's a treat and TOUCHDOWN!
William Gelner: coke followed by td....yes!!!!!!
Steve Bassett: I was so wrong
Eric Hirshberg: Rob, you believing yet?
Rob Schwartz: I'm ordering more room sservice. Coke, anyone?
Jason Karley: the coke ad is all i want. on my reel...
Steve Bassett: i suck
Rob Schwartz: ain't over til it's over.
Eric Hirshberg: You really do sound like a Lions fan.
Rob Schwartz: Wolverines.
Barbara Lippert: this coke like an old pepsi ad
Eric Hirshberg: Coke should have run the other one twice.
Todd Grant: coke might just be the new bud
William Gelner: same idea but not nearly as good
Eric Hirshberg: In a row.
Bob Moore: I think those guys are in love. Washington Monument?
Steve Bassett: hard to top charlie brown
Rob Schwartz: Ha!
Bob Moore: The gulp and smile doesn't work with politicians. Wait. . .
Eric Hirshberg: Funny.
Barbara Lippert: could they have gotten stiffer guys?
Rob Schwartz: I've met Charlie Brown...and Carville, you're no Charlie Brown.
Todd Grant: hard to beat that first one but still, a nice one. smarter. less juvenile than most
Steve Bassett: wish the 2nd coke ad was a new idea
Bob Moore: Again, Washington Monument?
Rob Schwartz: 2nd coke felt like pepsi
Jason Karley: yes, very pepsi
Bob Moore: good call
William Gelner: agree, rob. like the two truck drivers
Todd Grant: alright, i give. apparently i must like pepsi
Bob Moore: Wait. That's Miller.
Jason Karley: maybe it's the ad for a new generation... of coke drinkers
Rob Schwartz: yes, william. two truck drivers was excellent
Steve Bassett: great ad
Rob Schwartz: adam sandler is Borat 2.0
Eric Hirshberg: The second coke
ad was actually more their usual strategy...same as the Grand Theft
Auto spot. Makes usual enemies get along. The Float spot was different.
Steve Bassett: good observation
Rob Schwartz: Float was very "teach the world to sing" and Mean Joe Greene
Barbara Lippert: second coke ad just like visa showing a smiley bob dole.
Eric Hirshberg: I just went back and watched the first coke ad on Tivo. Man, I am so jealous. It's perfect.
Rob Schwartz: all this said, it shows you that when something is great, it really stands out.
Steve Bassett: to everyone who had a super bowl ad in this years superbowl? I had 0. You win.
Jason Karley: it was genius even before charlie brown showed up...
Barbara Lippert: what were the characters leading up to Charlie brown?
Rob Schwartz: and Charlie brown takes it from genius to...legendary.
Eric Hirshberg: But then Charlie did show up and took it beyond great.
Steve Bassett: underdog and stewie
Rob Schwartz: weiden is still the best tv agency in teh world. bar none.
Barbara Lippert: so great!
Steve Bassett: kudos widen!!!!
Barbara Lippert: I love underdog
Bob Moore: Go Wieden
Steve Bassett: wish I could spell and drink at the same time
Todd Grant: yeah, it was
genuis. i've seen peers come up with a "thanksgiving day parade:
concept but nothing like that one. thank god they never sold so we
could see that
Jason Karley: anyone know who directed coke?
Barbara Lippert: like the red balloon, too.
Rob Schwartz: God?
Rob Schwartz: Zeus?
Eric Hirshberg: Coke being the thing that finally allows Charlie Brown to win...I can't get over how smart that is.
Jason Karley: hahaha
Barbara Lippert: excellent, rob
Rob Schwartz: Where's the Mad Greek. Ellie!!!!!!!!!
Barbara Lippert: he gets the football.
Rob Schwartz: Thank you, Barb
Bob Moore: French Noir
9:20 p.m. ET
Eleftheria Parpis: still marvelling in the brilliance of that coke ad
Jason Karley: gameball to god for helming coke "balloon fight"
Rob Schwartz: LOL! Jason
Barbara Lippert: an out of body experience!
Steve Bassett: hope they run it again
Rob Schwartz: And the Razzy to Beezelbub, who directed salesgeenie
Eric Hirshberg: This baby is gonna kill in the ad meter.
Bob Moore: creepiness. Great.
Steve Bassett: etrade is really coming on again
Rob Schwartz: is it ok that baby Bob already did this?
Jason Karley: actually heard the voice on the baby spot this time, funny read
Eleftheria Parpis: the only talking baby who is funny is stewey, we established that
Steve Bassett: no to taco bell
Bob Moore: No really, Rob, I agree but still funny.
Barbara Lippert: what did the baby say?
Rob Schwartz: Upppp....baibies and dogs.....
Todd Grant: do you guys really like that etrade stuff or are you just saying it will do well in the admeter?
Steve Bassett: woof woof
Eric Hirshberg: The baby's voice reminds me of those old claymation cars for Chevron.
Barbara Lippert: I don't even think it will do well in the admeter.
Jason Karley: dog silenced the room. then everyone went, "WHAT?"
Eleftheria Parpis: at least the puppy's cute
Todd Grant: same here, WAAAT?
Rob Schwartz: i dunno, Ms. Lippert. Aemerika...she loves her a talkingg babyy
Eric Hirshberg: I just think it will do well in the ad meter. I don't love it.
Barbara Lippert: yeah. the drinking sound and close up was great. but did I miss something?
Bob Moore: Real people love real babies. It's not the best by far
William Gelner: no
Eleftheria Parpis: i think that's all that was there
Rob Schwartz: now the dog drinking...um, what wuz datt?
Bob Moore: Weird. No one gets it here
Barbara Lippert: yeah, my question zackly. what was the link to gatorade?
Rob Schwartz: weird for weird sake
Steve Bassett: i guess my point is etrade is trying to come back. it's not monkey in the garage. but it's a step in the right direction
Todd Grant: everytime i think of gatorade, i think of idiocracy
Barbara Lippert: you're way too nice, steve.
Rob Schwartz: the movie?
Bob Moore: that's a great word for an art director.
Todd Grant: what's a great word for an art director?
Steve Bassett: i suck
Barbara Lippert: oh no you don't!!!
Bob Moore: What you said. Idiocracy. Good. Word.
Steve Bassett: i luv b
Todd Grant: yeah, cut that out, no deprecation here
Rob Schwartz: my wife just called. coke is best.and she agrees with u todd on the nfl stuff.
Barbara Lippert: which was?
Jason Karley: suck one
Rob Schwartz: more cowbell!!!! bud light "suck one!" Hilarious.
Bob Moore: Man that dude is funny.
Todd Grant: loins is a funny word. improv?
Eleftheria Parpis: he's my hero
Barbara Lippert: that hyundai was better.
Bob Moore: I think he probably wrote that whole piece.
Jason Karley: all written. from the source sitting 2 feet away...
Eric Hirshberg: Camera plus Will Farrell equals good super bowl ad.
Eleftheria Parpis: very funny
Rob Schwartz: bud light....suck one. I'm still laffing!
Steve Bassett: hyndai is very smart. i just don't think it will be remembered tomorrow
Bob Moore: Dang, my bad. Nice.
Eric Hirshberg: I agree that Hyundai ad was way better. Car looked good. No spooky.
William Gelner: some say smart is a euphemism for boring
Todd Grant: wow. nice script. apologies to the writer, he writes spontaneous improv sounding dialogue which is arguably hard to do
Jason Karley: suck one, bob
Jason Karley: kidding...
Steve Bassett: Wish they could have used Will F for all their bud liite ads.
Eleftheria Parpis: hey looks like Nicolai Fuglsig directed the coke ad...
Barbara Lippert: I likek that they mentioned ad meter, but was exact oppostie of ``we just wasted 2 million bucks!''
Steve Bassett: besides us, is anyone paying attention to what we're saying
Todd Grant: i wish will played the part of a talking animal
Rob Schwartz: Hmm. Hyundai. Agency of the year? Yes. Spot of the year? um, no.
Barbara Lippert: he had richard simmons' shorts.
William Gelner: fuglsig, the great dane!
Todd Grant: my mom and dad asked me what a blog was. bless 'em
Barbara Lippert: I t hink people will like the nice kandy kolors at least.
Bob Moore: Jason's all cool.
William Gelner: oh boy. new england's doing it again.
Jason Karley: (phew)
Todd Grant: i'm starting to worry about the giants
Eric Hirshberg: I'm going to
say the Coke ad was the ad of the game and the ad of the decade so far.
Seriously, can anyone here remember having a response like this? I
can't.
Barbara Lippert: I agree!
9:30 p.m.
Jason Karley: coke at cannes?
Steve Bassett: It's a classic
Todd Grant: undoubtedly
Barbara Lippert: my spirits are flying high as the balloon!
Eric Hirshberg: Wei-den! Wei-den! Wei-den!
Steve Bassett: who's going to win this game?
Eleftheria Parpis: fantastic
Eric Hirshberg: Giants.
Rob Schwartz: Coke will show up everywhere. And yes, even teh French will like it
Todd Grant: the ad was not full of hot air, the headlines write themselves
Bob Moore: I am being texted about this blog. I feel, oh, so 13.
Steve Bassett: great todd, you just stole barbara's lead
Barbara Lippert: as opposed to the sunsilk spot. what a french disaster! ugly graphics!
Rob Schwartz: OMG, Bob!!!
Todd Grant: Giants? will you place a bet for me?
Rob Schwartz: Sunsilk...yeeesh.
Eleftheria Parpis: Do you feel ike you're in a T-mobile ad?
Eric Hirshberg: I'll bet with you if you'd like. Barbara, is that allowed?
Bob Moore: Still Giants, baby. Don't lose faith.
Rob Schwartz: Only if you wor at Dentsu...
Barbara Lippert: yes, anything for you eric! he was dreaming!!
Steve Bassett: ellie, barbara, how did you come up with this idea
Todd Grant: i'm not barbara, but i'm flattered you thought i was
Bob Moore: Rob, you BFF!
Barbara Lippert: Tim Nudd, who is supposed to be lurking, did.
Rob Schwartz: Let's see...Coke, Godfather/Audi...Tide...
Barbara Lippert: career builder?
Rob Schwartz: 143, Bob...in a professional way
Steve Bassett: kenwood 05 pinot noir
Rob Schwartz: Ha!
Bob Moore: Coke has always wanted to do another "Hilltop." I think this is the closest they've ever gotten.
William Gelner: plus happiness factory.
Eric Hirshberg: Bob and Rob, you guys going to start using emoticons soon?
Bob Moore: Rob, your kids have got to be older than mine.
Barbara Lippert: so modern and whimsical but emotional and human!
Rob Schwartz: The sky above teh hilltop...
Rob Schwartz: My kids are 9 and 11
Bob Moore: Another headline!
Jason Karley: i was a big fan of those quite :30s wieden did when they first won coke
Steve Bassett: it was underdog vs bugs. it was underdog vs stewie.
Rob Schwartz: Yeah, jason. those were mint.
Bob Moore: See, mine are 7 and 9. Can the rest of you people leave us alone please?
Jason Karley: rad
Rob Schwartz: dope.
Todd Grant: the best ad since 1984? too strong a statement?
Steve Bassett: sorry, it wasn't underdog vs bugs. it was underdog vs stewie with c. brown winning. brillinat
Steve Bassett: too strong
Rob Schwartz: 1983.
Todd Grant: what's the enxt best ad to 1984?
Steve Bassett: wouldn't it be funny if the cartoon panda ad scored #1 in the ad meter
Eric Hirshberg: I think this coke ad is it.
Eric Hirshberg: Maybe the Monster "I want to file all day."
Barbara Lippert: have a coke (ad) and a smile!
William Gelner: etrade monkey was pretty cool
Todd Grant: that was great
Rob Schwartz: etrade monkey...anheuser troops coming homee, joe greenee
Barbara Lippert: I want to file file file
Eric Hirshberg: ETrade was snarky though. It's always better when it gets to great without being snarky.
Todd Grant: joe was in the 70's. that might even trump 1984
Bob Moore: Good.
Barbara Lippert: what about this year's etrade?
Bob Moore: 1984, Mean Joe, Monster, Coke Balloon.
William Gelner: are there etrade ads this year?
Eric Hirshberg: This year's etrade didn't get to great.
Barbara Lippert: right.
9:40 p.m. ET
Steve Bassett: Uh oh
William Gelner: adios mios
Steve Bassett: 2:42 in the 4th
Todd Grant: they have time
Barbara Lippert: you goin someplace?
William Gelner: sorry, a dios mios.
Eric Hirshberg: Right now is when the Giants make history. Right freaking now.
Bob Moore: Whatever will I do without you people?
Barbara Lippert: group hug!
Rob Schwartz: Let's meet again for the Oscars!
William Gelner: bob, we can do a chat whenever you need me
Eric Hirshberg: Lets do this every day.
Jason Karley: seriously, this was surprisingly fun
Steve Bassett: This had been fun. No kidding. You guys are women are really smart
Rob Schwartz: this was very fun.
Barbara Lippert: you are the wind beneath my coke balloon
Rob Schwartz: ha!
Jason Karley: thanksgiving at my house this year?
Eleftheria Parpis: LOL
Todd Grant: lots of fun, thanks everyone!
Eric Hirshberg: Coke balloon? That didn't sound right.
Barbara Lippert: you guys are women are really smart?
Bob Moore: Yeah.
William Gelner: will there be a coke balloon thanksgiving this year?
Eric Hirshberg: There better be.
Todd Grant: the guys are women, the women are guys. it's all good
Eric Hirshberg: Or someone isn't doing their jobs
Steve Bassett: there's still plenty of time
Rob Schwartz: imagine being Eli now. Wow.
Eric Hirshberg: I feel like we
said goodbye too early. Like we hugged goodbye and now we're standing
in the elevator waiting for it to get to our floor. Awkward early
dismount.
Steve Bassett: where's pam oliver?
Bob Moore: Barbara is trying to fly headlines by us. Let's approve one!
Barbara Lippert: yeah. let's go back inside. take our coats off and start again.
Eleftheria Parpis: it ain't over yet!
Eric Hirshberg: Eli Manning has been imagining this moment his entire life.
Todd Grant: damn yankees!
Rob Schwartz: Pam is the "floating coke ad" of sideline reporters.
Jason Karley: i'm not done. just firing up my two minute drill!
Steve Bassett: omg
Bob Moore: NADA
Barbara Lippert: suprisingly tasteful for victoria's secret
Eric Hirshberg: After that Coke ad, watching this amp ad is so depressing.
Todd Grant: my chest is sore
Bob Moore: is that all?
Rob Schwartz: not as good as the man nipples that skittles did.
Todd Grant: yeah, victoria's secret surprisingly restrained
Barbara Lippert: missed the amp! what was it?
Steve Bassett: it's a four point game
Steve Bassett: it's a big down
Rob Schwartz: victoria's secret will be in teh top 5.
Bob Moore: Kill me now.
Steve Bassett: they're going to punt
Barbara Lippert: first one I've ever liked!
Eric Hirshberg: Guy hooking up
a pair of jumper cables to his nipples and drinking Amp energy drink.
Starts a car. On account of all the energy. Oh, and he was fat.
Rob Schwartz: and dancin to some old skool hip-hop.
Rob Schwartz: salt and peppah!
Eric Hirshberg: It was a pre-coke era Super Bowl ad. They couldn't have known.
Jason Karley: he shoulda "pushed it real good" instead
Rob Schwartz: ha!
William Gelner: didn't they use that song for nextel?
Steve Bassett: this was the right decision
Todd Grant: EVERYBODYDANCENOW!
Jason Karley: ha eric, we are now in the post coke balloon era
Barbara Lippert: yeah, male nipples were so last year!
Eric Hirshberg: Yes. We are.
Barbara Lippert: punctured all the mediocrity
Steve Bassett: preserve some time
Rob Schwartz: yes, "taint" is all the rage now, baby!
Eric Hirshberg: Barbara, don't write a pre-coke balloon era headline!!! Play it straight. Your headline should be "Wow."
William Gelner: taint. rob used taint in his last entry.
Todd Grant: TAINT NO MAN LIKE THE AMp guy i got
Steve Bassett: Does anybody know if Tom Cruise has an ad in the superbowl?
Barbara Lippert: I'm just stealing everything you say. Or do I have to quote you?
Rob Schwartz: taint nothing as good as Coke tonite.
Eric Hirshberg: Quote who?
Barbara Lippert: you, the e man/
Rob Schwartz: take whatever you want
9:50 p.m. ET
Eric Hirshberg: It's all yours.
Todd Grant: as we chat, this game remains close
Rob Schwartz: Coke. Top of the Hill!
Rob Schwartz: The coke side of brilliant.
Barbara Lippert: not inflated! just right! (sorry)
Rob Schwartz: Patriots and Coke achieve Perfection. There ya go.
Eric Hirshberg: Pretty good Rob.
Barbara Lippert: are you cabling your nipples?
William Gelner: holy shit. did you see that?
Eric Hirshberg: ELI! ELI! ELI!
Rob Schwartz: Eli!!!! wholly crap! Wow.
Jason Karley: shit!
Steve Bassett: wow!!!!!!
Bob Moore: "CRAZY"
Rob Schwartz: gotta go for 6. field goal will not do it.
Eric Hirshberg: HE JUST RUINED ROB'S HEADLINE!
Eric Hirshberg: If they win this game, that moment will go down in sports history.
Rob Schwartz: Coke hits perfection. Even if Pats don't.
Eric Hirshberg: He would not give up.
Bob Moore: Where is Ellie?????? Get up off the floor
Todd Grant: tom cuise is the #2 man in sciento... holy shit, what a catch
Rob Schwartz: Buddy, I used to be a writer
Eleftheria Parpis: i can't breathe
Eric Hirshberg: COME ON GIANTS!
Barbara Lippert: other theme this year-- agencies make a comeback!!!
Rob Schwartz: Wellington Mara is looking down from heaven.....
Todd Grant: agencies, and the game of football itself
Eric Hirshberg: The TV spot: Not dead yet.
Bob Moore: Headline: Pats 14, Coke 10. (Sorry, it's late.)
Rob Schwartz: Adweek Web Blog As Exciting As Historic Game!
Steve Bassett: looked like a catch to me
Barbara Lippert: rob, you're on fire!
William Gelner: nice.
Rob Schwartz: Nice topper, Bob.
Rob Schwartz: I am on fire...literally...Owwww!!
Bob Moore: This is insane this game
William Gelner: yes!
Rob Schwartz: No way!
Bob Moore: YYYYEEEESSSSSS
Todd Grant: i ned those NASA diapers right now!
Tim Nudd: whoa
Barbara Lippert: OMG!
Steve Bassett: Historic!!!!
Rob Schwartz: Holy. Fing. Shizznit.
Eleftheria Parpis: WOOAHHHH
Eric Hirshberg: YYYYEEEEESSSSS!!!
Jason Karley: shazbot!
William Gelner: rob's line wins: coke achieves perfection. even if pats don't.
Rob Schwartz: i'm honored.
Bob Moore: Yes. Huzzah's To Rob.
Steve Bassett: Rob, NYG, you are the champions
Todd Grant: are we really watching this maybe happen? wow
Jason Karley: what about. giant win! for coke.
Barbara Lippert: intense!
Rob Schwartz: this is awesome.
Eric Hirshberg: Giant win! For Coke. That's pretty good.
Steve Bassett: Maronie gets to the 25
Jason Karley: gracias
Rob Schwartz: twenty nine seconds...
Todd Grant: pats have 3 timeouts...
Rob Schwartz: Is Don Shula and Larry Csonka JUST FREAKIN OUT NOW!
Bob Moore: And Jim Kiick
Todd Grant: barbara, tim & eli, thanks for choreopgraphing a great game to be a part of!
William Gelner: yes!
Eric Hirshberg: YESSSSSSS!!!!
Steve Bassett: yes, yes, yes
Barbara Lippert: you guys were the best!
Bob Moore: way to go adweek
Eleftheria Parpis: thank you all for joining us! this was a lot of fun!
Tim Nudd: thanks to everyone for taking part tonight
William Gelner: thank you. let's do it again next year!
10:00 p.m. ET
Eleftheria Parpis: GO GIANTS
Eric Hirshberg: You guys are doing the awkward early dismount again. They have two more time outs.
Rob Schwartz: wait it's not over...let's blog aout House, coming up after football.
Todd Grant: i know, but that sack...
Barbara Lippert: so were the ads anywhere as good as the game? (coke aside)
Eric Hirshberg: Not even the coke ad could overshadow this game. The super bowl is back
William Gelner: game wins this year.
Rob Schwartz: Football is still bigger than ads.
Jason Karley: i'm in for house blog. I bet he's curmudgeonly...
Todd Grant: the ads were good this year, much better than the last couple
Bob Moore: Yeah
Todd Grant: but not the game. sorry, must clarify
Rob Schwartz: The ads were good, Coke was legendary. The game...historic.
Rob Schwartz: 18-1..........
Eleftheria Parpis: nicely put
Barbara Lippert: the headlinemaster!
Eric Hirshberg: He's got one more shot. And he is tom brady. It aint over.
Rob Schwartz: That's me stock in trade, luv.
Todd Grant: coke was all about an underdog, or two. as was the game. oddly poignant
Barbara Lippert: you know, house means well, he just is in pain!
Jason Karley: wow
Barbara Lippert: great, todd.
Todd Grant: they farging wun, effin A
Jason Karley: wow
Rob Schwartz: How bummed is Bill Belichek??????
Jason Karley: too many men on the field?
Bob Moore: boy he looks like someone just ate his cat.
Todd Grant: you think he's videotaping this portion of the game? probably not
Barbara Lippert: or burned his cat?
William Gelner: nice, todd.
Rob Schwartz: Ha, Todd!
Bob Moore: Todd's got it. May have stolen it from Rob.
Bob Moore: The win I mean. Not the line. I gotta go. . .
Todd Grant: good game, it was great hanging out with the entire lot of you! cheers!
Barbara Lippert: wait for pam!
Tim Nudd: thanks again everyone
Bob Moore: sorry.. .
Rob Schwartz: Pam.......
Eleftheria Parpis: brilliant!
Eleftheria Parpis: thanks everyone! have a great night!
Eric Hirshberg: Good times everybody.
Rob Schwartz: This was great. Thanks, Barbra and Ellie! By everyone. Have a great week.
William Gelner: thanks, for inviting me adweek, good meeting you all.
Jason Karley: thanks all. good times, good times.
Rob Schwartz: willima, let's grab lunch and make fiun of Mike Allen!
Rob Schwartz: Later, jason
William Gelner: sure. chaya? back table?
Bob Moore: G'night, it was a pleasure to be included with such a great group. Come to Seattle, Todd's buying! XXX
Rob Schwartz: eric, see you on Jefferson
William Gelner: see you there.
Rob Schwartz: Thank you, blogosphere...and good night!
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