SuperAdFreak’s live chat: third quarter
THIRD QUARTER
8:25 p.m.
Steve Bassett: brilliant ad
Rob Schwartz: I guess I'd have to say that the ads we are talking about are "ads I wished I had done." There's nothing tonight that I am jealous of.
William Gelner: the good old days. hey, lippert. what up with the banner ad up top?
William Gelner: you pimping us out?
Eric Hirshberg: Agree on missing the Goodby E-Trade era of Super Bowl ads. But wait a minute, were you serious about the crying Indian in the pollution ad being an Italian?
Jason Karley: is everyone getting the same bra ad banner as me right now?
Todd Grant: i'm surprised that monkey/etrade ad isn't referenced more. very good
Rob Schwartz: Creative Director Snark. Brought to you by The New York Times.
Rob Schwartz: Pam Oliver. Whoo hoo!
William Gelner: reception, whoo hoo!
Todd Grant: pam oliver for olive garden: when you're here on the sidelines, you're family
William Gelner: hey todd, get this. buckely did the monkey etrade ads right?
Rob Schwartz: Pam. You can'y eat Spam without her!
Todd Grant: he did. gerry graf and dave did that & tom milller and steve did pimento loaf
William Gelner: buckley get credit for planters on you tube.
Rob Schwartz: I miss Gerry.
Todd Grant: he's at saatchi, wow
Rob Schwartz: Bummer for us.
Jason Karley: yeah, saatchi isn't giving up
Todd Grant: what's going on there with him leaving?
Rob Schwartz: I'm not sure this ADWEEK blog is the beat place to chat about this. Gimme a call this week.
William Gelner: gerry's good people. tom miller is freakin' funny, too. dark funny.
Rob Schwartz: best place. not beat.
8:30 p.m. ET
Todd Grant: saatchi's last three ecd's have been pretty impressive, remembering that eric silver was there before tony at the helm
Steve Bassett: dark funny is big at sundance
Eric Hirshberg: My mom just emailed me that her favorite ads so far were Tide, GMC and...wait for it...Planters.
Steve Bassett: we suck
Rob Schwartz: saatchi is like the Giants. Old skool, but always relevant.
Todd Grant: sorry! freudian slip, forgot we are public.
Rob Schwartz: no worries, todd.
Todd Grant: tom miller is one of the great underground copywriter genuises of our time
William Gelner: agree, todd. and darn good at stand up.
Bob Moore: back from turkey chili--tiny head works. ditto on Millrt
Bob Moore: . . . millrt
Steve Bassett: cars.com?
Bob Moore: . . . miller. . . really should have learned how to type
Todd Grant: tiny head a skosh funnier
Jason Karley: asian pandas. keeping up the good work genie
Bob Moore: yes, better than the first cars.com ad
Steve Bassett: we pitched vitamin water. lost. nice ad
William Gelner: yep.
Eric Hirshberg: I liked that cars.com ad. The tiny head line was good.
Todd Grant: i read about that one and it didn't sound very funny. a nice surprise
Bob Moore: People will like the Shaq piece
Jason Karley: i like the redundant line, "I uh got a tiny head."
Todd Grant: bellicheck says: my hoody doesn't have sleeves!
William Gelner: los angeles misses shaq
Bob Moore: Agree Todd. Didn't see it coming
Todd Grant: fed ex? bud?
Eric Hirshberg: So, are racial stereotypes part of the brand over at Sales Genie?
Rob Schwartz: caveman-a-palooza!
William Gelner: fed ex cavemen better
Jason Karley: haha. alice cooper is an animal
Jason Karley: but he should have run over simmons...
Todd Grant: bridgestone 1 better than 2
William Gelner: i think planters might have been better with simmons in it
Rob Schwartz: Alice Cooper, Ricard Simmonss? Where was Gene Simmons? And the guy who played Hrshack on Welcome Back, Kotter? Ad Scott baio?
Barbara Lippert: haha. what about carmen electra? BAAAD!
Steve Bassett: not so good.
Rob Schwartz: Carmen Elektra looked short.
Todd Grant: terminator is running an ad here because they are not doing well. a media sos
William Gelner: i'd add another a or two, barbara
Jason Karley: that's the family guy effect. funny references trump ideas.
William Gelner: jason, nice line. i agree.
Rob Schwartz: I guess I'm not drunk enuff to appreciate teh bud caveman stuff. what was that?
Barbara Lippert: I thought RIchard SImmons bridgestone was better than first one.
William Gelner: oh i'm crunk and i didn't appreciate it.
Jason Karley: (i do like me some family guy however...)
William Gelner: me, too
Barbara Lippert: yeah, you needed to be really drunk. what was it?
Todd Grant: liked last year's fed ex cavemen better, smarter
Rob Schwartz: i didnt get the Bridgestone ad. Why would you avoid Richard Simmonss -- you hit him.
Barbara Lippert: what was the payoff in the carmen electra ad?
Todd Grant: i bet they shot it two ways and simmon's people vetoed the better version
Steve Bassett: the job.com sites are all playing the the same ad space. wonder if they're starting to blendi together.
William Gelner: yes, it was better than the first but still not great
Bob Moore: If Letterman was driving. . .
Rob Schwartz: By the way, when Cavemen ideas come up at our agency, we saysomething like..."I think Geico owns the caveman."
Barbara Lippert: year, carmen elektra looked not as hot as any generic reality show type hottie.
William Gelner: we need a statue of limitations on cavemen in ads....and shows
Barbara Lippert: what did we think of second career builder? and do we miss the monkeys?
William Gelner: geico and fed ex did it so well
Jason Karley: i love the old adcenter piece. the loooong list of "been done"
Jason Karley: ideas
Steve Bassett: cavemen, talking animals, retro celebs. guiilty!
8:40 p.m. ET
Rob Schwartz: i miss the careerbuilder chimps. they were iconic and people loved themm
Eric Hirshberg: These cavemen even sort of looked like the FedEx cavemen. Same gag with the subtitles too.
William Gelner: what was the second career builder ad again?
Eleftheria Parpis: i miss the monkeys, didn't like the spider so much
Barbara Lippert: a guy singing to a spider?
Rob Schwartz: by the way, this is a helluva game.
Steve Bassett: 7 to 3
Eric Hirshberg: Were people sick of the career builder monkeys? I thought they were great. Why walk away?
Todd Grant: yeah, that was kinda weird
Barbara Lippert: that's good for the ads, right?
Todd Grant: sorry, that's a misquote
Barbara Lippert: a great game, I mean.
Rob Schwartz: they probably changed CMO's or agencies. Not invented here. Stoopid.
Bob Moore: monkeys, they owned them like Bud owns Clydedales. They should have never walked away. Or scampered. . .
Barbara Lippert: well, firing an agency for not doing well on the admeter is idiocy.
Rob Schwartz: i don;t know BL, i think a great game will be more memorable than some reptile jokes.
Rob Schwartz: Giants came to play.
Steve Bassett: 20 years of super bowl ads. we only remember a handful. even us ad nerds
Jason Karley: i wonder who moved away from the monkeys. CK or the client.
Barbara Lippert: well, it's a relief that it's reptile jokes this year and not erectile.
William Gelner: agree, rob. remember texas/usc?
Bob Moore: For the record, it's been several minutes since we've seen a talking reptile. Wait. . .
William Gelner: is that jeff bridges (aka, the dude) as the vo on the hyundai spots?
Eric Hirshberg: Yes. Jeff Bridges.
Jason Karley: the dude abides
Rob Schwartz: that was hyundai spot?
Todd Grant: a pretty half decent movie promo that actually had an idea
Barbara Lippert: pixar picks up the dead robot motif
Steve Bassett: What an endoresment! Buzz and Woody
Eric Hirshberg: Dreaming robot. Dreaming. I feel like Ross in Friends. "We were on a break!"
William Gelner: i thought you had to be a cd at gsp to do vo's
Bob Moore: LOL
Todd Grant: if you work at gsp, you are required to do vo's by law
Rob Schwartz: Back to texas/usc -- exactly, william. exactly.
Eric Hirshberg: I give Pixar a lot of props for being the only movie ad to not just be cuts from the movie.
Barbara Lippert: yeah, it was actually great.
Steve Bassett: Yeah, it was different.
Rob Schwartz: Pixar has dignity.
William Gelner: thanks for that, bob. waited over 30 years for that one.
Bob Moore: timing is everything
Barbara Lippert: so is shaq in the top 5?
Steve Bassett: Shaq as jockey?
Jason Karley: i hope not
Rob Schwartz: I don;t think so. Shaq was ok. Not great.
Eric Hirshberg: I don't think Shaq will be in the top 5. Not great
Rob Schwartz: jinx.
Jason Karley: ok is the enemy of great
Bob Moore: Top 200?
Rob Schwartz: Ha!!!!!
Todd Grant: top 23
William Gelner: yes, top 100.
Barbara Lippert: why just okay and not great?(I actually missed it!)
Todd Grant: giants have a first down, brought to you by pixar
William Gelner: big guy good at little guy sport brought to you by life water. too cerebral for my crunk ass self.
Rob Schwartz: For my money, the magic was in big dude dwarfing lhorse. I never saw that shot. or at least not long enuff. the rest of it was nose picking and a butt-slap.
Todd Grant: crunk ass, i may borrow that william
8:50 p.m. ET
Eric Hirshberg: Other than universally approving of "the dude" as the VO, what do you all think of the Hyundai spot? I didn't like it much. I find the whole campaign oddly spooky.
Barbara Lippert: yeah. crunk-slap
William Gelner: i borrowed it from lil jon and the dirty souf'. in france it's called an homage.
Rob Schwartz: i think "crunk ass" would be a good name for a sports drink.. Pepsu, you listeningg?
Barbara Lippert: yeah. kinda self important.
Barbara Lippert: the hyundi, I mean
Rob Schwartz: Hyundai...it was no Audi.
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Jason Karley: ads imitate life
Steve Bassett: Hynndi's spot fitts the brand. It's just not that memorable.
ble.
Bob Moore: Felt like a save--kinda like a VO against running footage
William Gelner: agree on hyundai...you have to admit, though, that's a tough one. i give them credit for trying to find the soul of that brand.
Rob Schwartz: Is that Baby Bob?
Jason Karley: talking baby. check!
Todd Grant: i think that may have been what it was, do the best you can with mandated client footage...
Barbara Lippert: talking baby alert
William Gelner: puking baby alert
Todd Grant: brink back the old.e.trade.com
Rob Schwartz: America LOVES teh talking baby!
William Gelner: werd to all your mothers
Jason Karley: i'll sign that petition
Bob Moore: it will do well and it's not a reptile
Steve Bassett: etrade. a lot better than recent past
Eleftheria Parpis: bring back jonah the monkey!
Jason Karley: puking reptiles would score huge
Steve Bassett: i can fly
Bob Moore: yes. yes you can.
Barbara Lippert: true, in a not intentional way. everyone making stock trades these days wants to puke.
Todd Grant: ha ha, puking reptiles
Eric Hirshberg: That Bud Light flying spot was kind of lame. But why do they always make you do the "see he didn't really die, everything's fine" shot at the end.
Jason Karley: someone make sure steve is still indoors. and on the first floor
Steve Bassett: puking baby will score well
Barbara Lippert: puking baby-- thumbs up?
William Gelner: i thought he was a pooping baby. then he puked. i'm so gullible.
Jason Karley: nice internet sarcasm barbara
Barbara Lippert: next they'll have a monkey on a typewriter writing Shakespeare!
Steve Bassett: giants are playing great defense!
William Gelner: so easy a baby can do it for the web...seen that gag before. but i do like the web cam approach.
Todd Grant: c'mon giants!
Steve Bassett: yeah, web cam, no cuts. pretty nice
Rob Schwartz: Shhh. It's Pam.
Rob Schwartz: Thanks, guys.
9 p.m.
Barbara Lippert: so to get serious here for a moment-- youthink stuff is so bad in the world that ads have gotten sweeter and nicer in spirit?
Barbara Lippert: there's a conversation stopper.
Todd Grant: there is alot less of the chain saw wielding bud types these days
Bob Moore: Less brave. No risk. More talking animals. . . .
Barbara Lippert: yes.
Steve Bassett: i don't think ad guys/gals think about the state of the world.
Eleftheria Parpis: i think everyone's playing it conservatively
Rob Schwartz: Partially. I think a steady diet of flatulent mutts and wardrobe malfunctions has swung the proverbial pendulum the other wayy.
Barbara Lippert: what do the guys/gals think about?
William Gelner: not sure i'd attribute that to the political climate/economy, though.
Steve Bassett: we think about getting famous on the superbowl
William Gelner: violence in ads, i mean.
Rob Schwartz: I think it's the dollars. $2.7-$3 milion a spot has made clients and agenccies less brave. Somuch risk.
Barbara Lippert: last year;s violence was more dumb than brave.
Jason Karley: i think it's also the pendulum of "somebody did an ax ad last year, no ax ads" kinda thing
Rob Schwartz: the pendulum is mightier than the sword...
Todd Grant: yeah
William Gelner: agree with jason
Eleftheria Parpis: then why are we still seeing more cavemen?
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