SuperAdFreak’s live chat: halftime show
HALFTIME SHOW
7:55 p.m. ET
Todd Grant: who is doing the planter's work?
Bob Moore: Dibs!
Eric Hirshberg: I've already had our new business guys call them.
Barbara Lippert: draft I think.
Eleftheria Parpis: yeah, it's draftfcb in new york
Rob Schwartz: draftFCB
Todd Grant: hey, that's our project; you said you were going after blue diamond!
Todd Grant: i feel a draft/fcb in the room
Rob Schwartz: Ok, Adweek, let's do a halftime check in...
Todd Grant: did everybody go to the bathroom?
Rob Schwartz: i never left...
Bob Moore: anyone else got to go to the bathroom
Todd Grant: maybe less vindaloo
William Gelner: still going...
Eric Hirshberg: Did they forget to put "will be running on the Super Bowl" on that Lexus brief?
Eric Hirshberg: Hey everyone, that Jeep, Dodge and Chrysler ad rhymed!
Todd Grant: which was the leus spot? i somehow missed it or just plain already forgot it
Rob Schwartz: must belocal stuff. i saw an ad for Arby's
Eleftheria Parpis: so what's everyone's favorite ad so far?
William Gelner: audi tied with tide
Todd Grant: oh, sorry. we're in that local mode now; taking a break, see you all in a while
Eric Hirshberg: Stain. No Question. We won't remember any other ad five years from now. But that one, we will.
Eleftheria Parpis: yeah, i agree
Bob Moore: tide
Eric Hirshberg: The Audi ad was good, but come on, it was a little DIRECTV. Not pluggin, just sayin...
Rob Schwartz: audi...that's all I can remember.
William Gelner: i do like the subtle product placement of life water logo
Todd Grant: audi & stain, certainly the smartest and in my book the funniest. i also give pigeon's a little but someone here says planter's is hogging the blogs, go figure
Rob Schwartz: oh, yes, tide. stain, good.
Steve Bassett: Tide
Todd Grant: why was that like direct tv? did i miss one of those spots?
Eleftheria Parpis: Tide's got my vote. I'm not surprised about Planter's. people will remember the girl
Rob Schwartz: i think Beyonce was driving the Audi
Eric Hirshberg: Recreate a scene from a classic movie then work the ad message into the scene. DIRECTV.
8:00 p.m.
Todd Grant: the uphill climb gets tougher for the ads from here on in; has a second half ad ever killed it? i think tabasco was a third quarter ad but i can't remember exactly...
Rob Schwartz: tabasco was wonderful
William Gelner: the audi ad felt smarter.
Eric Hirshberg: Doing it first feels smarter to me. But I'm biased.
Todd Grant: did direct.tv invent that device? or was that hbo with the chimps and marlon brando?
Todd Grant: just sayin'
Rob Schwartz: anyone see the Tom Petty documentary? It's fantastic.
Rob Schwartz: by the way, that Planter girl is haunting me...and now that the heartbreakers are doing "American Girl" i'm starting to freak a little.
Eric Hirshberg: The chimps were quoting Marlon Brando. You didn't think you were watching the movie at any point. I think DIRECTV was the first to make you think you are watching the movie and then break you out of it. Yes.
William Gelner: eric, like tom, won't back down.
Todd Grant: brown bear knocking, i repeat: brown bear knocking
Eric Hirshberg: Only when right.
Eric Hirshberg: I still can't get over how good JT delivered that last line of that ad. Couldn't have been better.
Eric Hirshberg: How well. Sorry.
8:10 p.m. ET
Todd Grant: hey eric, are you saying that you guys were literally the very first advertisers anywhere (ever) to use that device?
William Gelner: here's a post from you tube re: planter's spot...."the girl in the ad is Christa Woomer. She's actually quite pretty. She's my daughter and she loved making this ad.
Eric Hirshberg: I feel I'm about to be trapped here. With the actual actor reprising the role, breaking the fourth wall? I'm gonna say yes. But I'm sure I'm about to regret it.
William Gelner: draft p.r. working over time?
Bob Moore: Gotta be.
Barbara Lippert: panter's-- ugly goober
Barbara Lippert: planter's
Todd Grant: no dood, you may be right for all i know. seriously; where;s the short term memory when you need it!
Bob Moore: good headline. You're done for the day.
Barbara Lippert: you like ugly goober?
Eleftheria Parpis: i think we'll have to research the history on that one...
Eleftheria Parpis: I'm just not sure at the moment
Rob Schwartz: I'm doin a Beavis and Butthead thing with my head right now!!!! who's with me?
Todd Grant: it's nice to see the on field camera getting a workout during halftime
Bob Moore: Petty never gets old.
Barbara Lippert: hehe.
Steve Bassett: i've lost count. which ad have we talked the most about so far?
Rob Schwartz: Evergreen
Barbara Lippert: I guess audi and stain.
Eric Hirshberg: Tom Petty rules.
Bob Moore: Planters. Uh oh.
Rob Schwartz: And Mike campdell is such a wonderful guitar player.r
Steve Bassett: I think we've talked most about the unibrow chick
Barbara Lippert: so you think real people will like it?
Eleftheria Parpis: and there's the problem. i think people will like it.
Bob Moore: Jeez, it will be the end of the world. . .
Rob Schwartz: i think it has an Ugly betty vibe that Americans connect to
Steve Bassett: Sorry about this...what's the purpose of super bowl ad?
William Gelner: it's an ad only the mother on you tube could love
Rob Schwartz: Purpose of a Super Bowl ad? Branded entertainment
Jason Karley from x.x.x.102 joined the chat
William Gelner: to shepherd blue chip brands through the market place
Barbara Lippert: william gelner-- brilliant!
Rob Schwartz: room service is here. who ordered the rab cake?
Bob Moore: Dan Fietsam: Yes, entertainment.
Barbara Lippert: (referring to the mother on you tube)
William Gelner: anyone else catching the indian gaming spot right now?
Eric Hirshberg: Yes.
Bob Moore: nope
William Gelner: that gets my vote
Barbara Lippert: nissan here in ny
Steve Bassett: no
Barbara Lippert: what was it?
Rob Schwartz: yay Nissan!
8:20 p.m.
William Gelner: a leader of a native american tribe with a big giant green box and a check mark in it. powerful.
Barbara Lippert: really? like powerful good?
Eric Hirshberg: No. This is "internet sarcasm" at work.
William Gelner: it made me want to put a big check mark in a big green box
Rob Schwartz: I always love teh crying indian ad. "People start polution. People can stop it." I still remember it like it ran in th e last pod.
William Gelner: sorry, i shouldn't drink and chat.
Barbara Lippert: tear running down his cheek? in a canoe?
Rob Schwartz: you got it!
Steve Bassett: we still remember. how long ago was that?
Barbara Lippert: he was really an italian guy.
William Gelner: hey, speaking of, remember the etrade ad with the crying monkey?
William Gelner: good times.
Rob Schwartz: for whatever reason I remember that ad...and unfortunately "226 o8 41, the Poconos Garden Lodge..."
Barbara Lippert: yes. fantaatstic! overlooking all the dead dotcoms!
William Gelner: the nod to that pollution ad was great
Jason Karley: yeah, loved that
William Gelner: i miss those superbowl spots
Jason Karley: pimentoloaf.com
Rob Schwartz: as was teh the "we justspent 2 million on this ad, what are you doing with your money? Genius.
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