SuperAdFreak’s live chat: second quarter
SECOND QUARTER
7:00 p.m.
Todd Grant: face guarded by the home depot's, antonio peirce. first town ace hardware
Barbara Lippert: wha?
Steve Bassett: Giants hanging in there!
Bob Moore: Here we go
Barbara Lippert: just liek geico
Jason Karley: talking animals. check.
Barbara Lippert: and whassup
Todd Grant: phunny
Steve Bassett: I liked the Bridgestone ad
Bob Moore: Animals. People love em'
Eleftheria Parpis: here's doritos
Barbara Lippert: bum bum
William Gelner: what does it have to do with dorito's?
Todd Grant: this unique and non-stereotypical acoustic song makes me want to eat doritos
Steve Bassett: ?
Jason Karley: huh?
William Gelner: anyone? i'm not smart.
Bob Moore: They are just so damn emotional.
Barbara Lippert: a music contest.
Jason Karley: that made me dumber
Eric Hirshberg: They made the Doritos type look "Nacho Cheesy"
Todd Grant: i'm not a strong swimmer
Barbara Lippert: therte are three finalists. she's the first.
Rob Schwartz: couldnt' miss heartfelt write a chip jingle or something
Bob Moore: I think Doritos, I start to cry. Can't help it.
Jason Karley: did she use a dorito as a guitar pick? that woulda been rad
Eleftheria Parpis: i'm crying right now
Barbara Lippert: missed pru. how was it?
Eleftheria Parpis: i don't know, didn't feel like the right type of song for the super bowl
Todd Grant: doritos as a guitar pick: brilliant
Jason Karley: gracias
Barbara Lippert: she was too busy making a heart.
Bob Moore: that's body, baby.
Eleftheria Parpis: and efficient
Rob Schwartz: Doritos guitar pick? Genius. Now I get it.
Todd Grant: damn yankees. i mean patriots
William Gelner: curve the bullet. liked that.
Jason Karley: good time feel good movie of the sumer
Jason Karley: can't wait
Rob Schwartz: Hydrator? Is that like a drink?
Bob Moore: Could have been better
Todd Grant: wanted is actually to suppose to kich some tail. i read that graphic novel and it was pretty screwed up. not a good ad, however
Bob Moore: Too much talkie talkie
William Gelner: go daddy branding...strong
Bob Moore: I think Genie's got some competition
Steve Bassett: I'll be back in oh...4 minutes
Jason Karley: aha
William Gelner: man on man ass slap, nice
Todd Grant: an exceptionally small breasted woman for go daddy? a change of pace, i guess
Rob Schwartz: is that Mick Jagger I hear?
Bob Moore: I'll be with Steve.
Eleftheria Parpis: sure is
Jason Karley: celebrity-ish chick fest for go daddy
Barbara Lippert: what did we think of G2 and Dell?
Rob Schwartz: GoDaddy? Is the domain name wereabunchofidiots.com taken?
Steve Bassett: sorry i was too busy logging on to go daddy
Todd Grant: dell confused my small geico caveman like brain
Eric Hirshberg: I guess Go Daddy didn't think the song with the lyrics "GO DADDY!" and the giant "GO DADDY" logo across Danica Patrick's chest were quite enough branding. Hence the logo in the lower right corner the entire ad. Who was that ad for?
Todd Grant: i love the fed ex ad
Steve Bassett: fed ex always surprises me.
William Gelner: big pigeon was fun
Jason Karley: love the new cars stuff
Steve Bassett: me too
Steve Bassett: wow. tide. love it
Todd Grant: tide ad nice
Bob Moore: Tide rox.
Jason Karley: glue fists in bucket of glass shards. brilliant.
William Gelner: stain ad nice.
Todd Grant: sriously, you can't not pay attention
Rob Schwartz: G2 toomuch talking. Dell...Iwhatever.
Barbara Lippert: you liked cars.com?
Rob Schwartz: Tide was smart.
Barbara Lippert: G2 entirely unmemorable.
Jason Karley: love the stain ad. but superreruns make me sad.
Eric Hirshberg: I love that tide stain ad. That was the best ad of the game so far.
Steve Bassett: i agree
Barbara Lippert: yeah, but it wasn't new.
Bob Moore: cars.com good. Tide's the one to beat though
Todd Grant: not especially on the cars.com
Rob Schwartz: but it was good.
Barbara Lippert: yeah, I thought it was kinda stupid.
William Gelner: cars.com felt like they put the brakes on
Rob Schwartz: tide. not new. but good. to be clear.
Todd Grant: was tide a rerun? that's a bummer
Eric Hirshberg: I thought the FedEx ad was actually kind of a long walk for a short drink. Their stuff is usually much smarter than that. Even the talking alien had more of a point.
Eleftheria Parpis: i liked tide too, even though it isn't new
Barbara Lippert: yes
Rob Schwartz: agree. I miss Mr. Turkey-Neck
Barbara Lippert: yeah, but the giant pigeon with the helmet was good.
Eleftheria Parpis: giant attacking pigeons are funny!
Barbara Lippert: sort of a bud ad in a fed ex ad.
Todd Grant: tide has fresh ads, get it, "fresh ads"
William Gelner: did the giant pigeon poop? did i dream that?
Rob Schwartz: pigeon helmet. Nissan 1997. not plugging, just sayin.
Eleftheria Parpis: i remember!
Bob Moore: Tide will be new to Joe Public.
7:10 p.m. ET
Barbara Lippert: yes, it did remind me of Nissan 97!
Steve Bassett: it was new to me. it don't get out much
William Gelner: me, too
Todd Grant: tony granger goes out with a bang
Barbara Lippert: it won at cannes
Rob Schwartz: i thought the print won.
Barbara Lippert: right, Elllie?
Eric Hirshberg: Yes. It won at Cannes.
Barbara Lippert: I could be wrong!
Eleftheria Parpis: the print did
Steve Bassett: are we at the super bowl party nobody else want to be at?
Bob Moore: It hasn't shown here, that's what I mean,
Barbara Lippert: but I thought it had run here. ell?
Eric Hirshberg: The TV spot won too. Not just the print. But I don't think it had run in the states.
Eleftheria Parpis: only ad geeks like us know it's not new
Rob Schwartz: oh.
Jason Karley: ah. gotcha. that's fair then
Todd Grant: who does tom brady's make-up? it's fabulous!
William Gelner: peyton in the corner...kinda creepy, no?
Eric Hirshberg: So, are there more people participating in this chat than there are reading it?
Bob Moore: what's he doing over there
Bob Moore: is there any way to find out? Seriously.
William Gelner: cutting deals with best buy
Jason Karley: I think so, eric. I'm the nerd in the corner...
Eric Hirshberg: I think we should change our usernames to Sidney, Jugdish, Clayton and Muhamed. Can anyone name the reference?
Rob Schwartz: Animal House
Eric Hirshberg: Nice.
Eric Hirshberg: Don't forget to help yourself to some ADWEEK punch and cookies.
Eleftheria Parpis: more sad horses
Jason Karley: oh by the way, my bio name spelling was wrong it's spelled scarpelli...
Bob Moore: My kids are digging horses
Rob Schwartz: Eye of the Clydesdale...
William Gelner: hoof to paw. yes, they did hoof to paw.
Barbara Lippert: do we like rocky clydesdale?
Steve Bassett: i think it will score will in the usa today poll
Eric Hirshberg: Naah.
Rob Schwartz: It's ok. Again, the legacy of work is stronger.
William Gelner: you did see the hoof to paw, right?
Jason Karley: i think the poll will like it too
Eleftheria Parpis: i can't myself, i love it. i'm a sucker for hoof to paw
Eric Hirshberg: Same idea as the wannabe donkey. But not as good.
Bob Moore: It will play well on Main Street. Everyone's mom will love it. Bud's done better though.
Barbara Lippert: I think everyone will like it. and it will do well lin the admeter.
Todd Grant: i'm sure it will score, they always do. people like a formula that gets subtly tweaked year to year
Rob Schwartz: Top 5, Barb?
William Gelner: i'm giving the admeter a little more credit
Barbara Lippert: godfather, rocky. is it the 70s?
Rob Schwartz: Ha!
Barbara Lippert: I give the admeter NO credit!
William Gelner: should i put my 40 oz down?
Todd Grant: is'nt stallone 70 years old?
Barbara Lippert: people are programmed to pick Budweiser. the lobster one was number one last year, and it wasn't funny.
Eleftheria Parpis: they've milked the wannabe donkey before, but i still think it was okay.
Rob Schwartz: colt 45. works every time..
William Gelner: aw yeah
Steve Bassett: this is kind of fun
Jason Karley: crazy horse
Todd Grant: the best stuff seems to finish 11-20 in the usa poll. that's my observation; the first ten goes to the american idol super broad stuff, generally
Eleftheria Parpis: it's budweiser, i don't expect any surprises
Todd Grant: outpost.com redux
Jason Karley: i think ameriquest bucked that trend
Barbara Lippert: what was that?
Rob Schwartz: Oy vey.
Jason Karley: awesome. and top ten. ameriquest.
Barbara Lippert: the toyota one? what?
Eleftheria Parpis: yeah, actually those spots were surprising, the first time around
Barbara Lippert: ameriquest is out of biz!
Todd Grant: at least the movies look better this year
Rob Schwartz: Waterloo 2.0
Barbara Lippert: garmlin better this year
Steve Bassett: toyota, loved the set up.
7:20 p.m. ET
Barbara Lippert: please splain the toyota. didn't get it at all!
William Gelner: liked the set up, too, steve
Eric Hirshberg: Garmin, channeling Mentos
Eleftheria Parpis: technicalities
Barbara Lippert: little horsey!
William Gelner: like the david ogilvy rolls royce ad but with vermin
Jason Karley: i sing garmin.com garmin.com every christmas
Steve Bassett: garmin, channeling mentos? that's brilliant!
Todd Grant: toyota was like the outpost.com from years ago but not nearly as good
Barbara Lippert: I think on the whole the ads are better this year. what do you think, everybody?
William Gelner: agree. outpost still hold up as genius
William Gelner: lippert, nice steering.
Todd Grant: i think so too, and some nice surprises here & there
Steve Bassett: So far, this year's ads seem stronger
Barbara Lippert: thanks, guys! I agree!
Eric Hirshberg: I would agree. Above average start for the ads this year.
Steve Bassett: Am I going to get fired tomorrow?
Bob Moore: less offensive and base.
Eleftheria Parpis: overall, a good start
Rob Schwartz: not a chimp in sight.
Todd Grant: steve, i think your party may need more beer
Todd Grant: and i mean that in a good way
Rob Schwartz: Garmin started out great. The Napoleon thing was a head-scratcher for me.
Barbara Lippert: no theme so far. like last year, suicide and violence. (sorry eric!)
Eric Hirshberg: IT WAS A ROBOT! HAVING A DREAM!!!
Todd Grant: what the fu...
Eleftheria Parpis: nice going eric, you kiled a robot..
Eleftheria Parpis: now that's scary!
Bob Moore: more animals
Rob Schwartz: careerbuilder was interesting
Steve Bassett: i liked careerbuilder
Eleftheria Parpis: i didn't like the pulsing heart
Rob Schwartz: reptiles are the new chimps!
Jason Karley: does geico have a new sports drink?
Steve Bassett: 60?
Eleftheria Parpis: thanks steve!
Barbara Lippert: like the guys in prison in the phillipines!
Rob Schwartz: thanks for the wet blanket, white house
Barbara Lippert: yeah, like her breast turned into a heart and she's left with a hole lin her chest. creepy! I liked the end.
Rob Schwartz: follow your heart is a nice message
Bob Moore: Special effects and anthrpmorphism.
Barbara Lippert: yes.
Eleftheria Parpis: yeah, but it was too distracting for me to hear it
Todd Grant: naomi and the lizards, anyone?
William Gelner: lizards freaked me out more than the beating human heart.
Rob Schwartz: is teh game still going on?
Eric Hirshberg: Follow your heart is a nice message. Follow your heart after it has burst from your chest and scared children all across America is not a nice message.
Jason Karley: haha
Rob Schwartz: huh?
Bob Moore: Lizards a long walk maybe.
Steve Bassett: according to my contract with geico i cannot comment on lizards
Todd Grant: i thought that was gonna be an ad for the heart association but i'm pretty one domensional that way
Rob Schwartz: I like Eddie Izzard
Todd Grant: go giants!
Bob Moore: ditto
Eric Hirshberg: The lizards were pretty well animated and the dancing was funny. But what was that for?
Barbara Lippert: yeah, first they steal the geico squirrel with nuts, then the lizards! the enormity!
William Gelner: i think monster ads are better than the career builders
Barbara Lippert: it was for some water. I think it was a real crowdpleaser. although I';m all alone here.
Jason Karley: agreed william
Rob Schwartz: beautiful music
William Gelner: please roll over the guy, please
Barbara Lippert: sysypsysean
Jason Karley: i love cartoon violence
Bob Moore: Another long walk. . .
William Gelner: maybe the rock could have flattened him and then the suv
Todd Grant: i love the way he pushed that crescent moon up the hill
Barbara Lippert: I liked! GMC
Steve Bassett: me too
Rob Schwartz: I liked GMC too.
Steve Bassett: i always agree with barbara
Eleftheria Parpis: did i just hear "you have the thighs of a sherpa"?
7:30 p.m. ET
Barbara Lippert: racist stereotypes rock! let's make fun of Indians!
Rob Schwartz: Bud Light's immigration theme is weird to me
Barbara Lippert: yeah. and from what I can tell, immigrants loves em.
Todd Grant: at least this room is talking about that bud lite spot
Jason Karley: it's odd when brands get minority agencies to do ads other agencies would get crucified for
Steve Bassett: todd's got a good point.
Barbara Lippert: do they like?
Eric Hirshberg: I liked the GMC ad. It probably won't score well because it wasn't funny. But I thought it was pretty arresting.
Eleftheria Parpis: so does jason
Todd Grant: i think gmc was nice but i'd be surprised if it fared well in the polls
Barbara Lippert: I think it came across as smart and thoughtful.
William Gelner: bud ads are disappointing so far.
Jason Karley: sorry, so do i waht?
Eleftheria Parpis: gmc was nice but for another type of programming
Rob Schwartz: A hybird SUV is surprising. And the animation was realy surprising for GMC. Nice
Bob Moore: Bud ads--much better in the past.
William Gelner: agree bob
Barbara Lippert: yeah. I think horses are the best so far.
Todd Grant: i think others are zigging more than bud this year. they're starting to feel just a tad dated
Barbara Lippert: whatever steve b. says.
Bob Moore: GMC is very good and thoughtful. But is that why we watch the Super Bowl? It did stand out. give them that.
William Gelner: maybe that's it. or the racism.
Eric Hirshberg: Why is GMC only good for another type of programming? They reached a lot of people. It's not about the ad poll. It's about whether it's worth the investment in the audience. I think it will work well for them.
Barbara Lippert: good point, Todd!
Steve Bassett: it's already hard to remember what we've seen. what ads will people be talking about tomorrow?
Jason Karley: i'd say godfather and stain
Barbara Lippert: godfather, lizards, bears.
Eric Hirshberg: Ads they will be talking about tomorrow: Godfather, Stain, Cheese party
Barbara Lippert: I just made up the bears part.
Eleftheria Parpis: I don't think anyone would pay attention to it at a super bowl party
Rob Schwartz: salegeenie. cuz it sucked so bad.
Barbara Lippert: not Fed Ex?
Todd Grant: god father for sure, what great placement; great investment for audi
Eric Hirshberg: Not FedEx.
William Gelner: stain and audi
Rob Schwartz: what fedex?
Steve Bassett: me too
Barbara Lippert: pigeons with helmets!
William Gelner: cheese felt familiar (see grant's comment above)
Rob Schwartz: hmmm
Eleftheria Parpis: i'd say audi, tide, bud & fedex so far
Todd Grant: i thought fedex was pretty damn funny. kinda saw it coming but the last 10 seconds are very well produced, very funny
Bob Moore: Low cost cg animals have officially replaced celebs
William Gelner: hilarious!
Barbara Lippert: no, plenty of celebs to come!
Bob Moore: coolio
Eric Hirshberg: Or in the case of Robert Downey Jr. as Iron Man, low cost, CG celebs.
Jason Karley: with high cost sabbath licensing
Todd Grant: robert downey jr as iron man: brilliant casting
Barbara Lippert: by the way, with Justin Timberlake spot, they have andy samberg appear as britney wannabe. so pepsi is linked to dick in a box!
Steve Bassett: i'm not smart enough to repsond
Barbara Lippert: total non sequitur. sorry.
Todd Grant: not a good throw
William Gelner: lippert will be removed again from chat
Bob Moore: Again?
Eric Hirshberg: What's with this jumping Fox robot with the Lombardi trophy?
Todd Grant: in a world of power & glory, one commercial stands clear...
Eric Hirshberg: I love movie trailer lines like "Everything you know, will change forever." Nothing like a little hyperbole.
Eleftheria Parpis: what a unibrow on this one!
Rob Schwartz: It's Frida Khalo
William Gelner: lord
Barbara Lippert: it's worse than salesgenie.
Jason Karley: did she just rub nuts on herself?
Todd Grant: my daughter is allergic to peanuts and now i see why
Eleftheria Parpis: i think she did just that
Rob Schwartz: I love Sir Charles...
Jason Karley: round mound of rebound
Barbara Lippert: that was reallly offensive!!(Planters.) really the worst!
Eric Hirshberg: So she's ugly and smells like peanuts. Yep! Lets put it on the SUPER BOWL!
7:40 p.m. ET
Steve Bassett: Charles spot. Nicely written.
Barbara Lippert: yeah. tell me what it was again.
Steve Bassett: some phone company
Eric Hirshberg: I've been in a lot of crazy board rooms in my life. But where are these clients who would see that Planter's board and say "YES! That's what we need! Run with it!"
Bob Moore: Man y'all!
Jason Karley: seriously, eric. I think their... NUTS!
Todd Grant: one funny bit, long haired blond guy hotty
Barbara Lippert: that's andy samberg
Steve Bassett: Justin will score well on admeter
Jason Karley: i like that. pepsi. JT won me over on snl
Barbara Lippert: this doritos was left over from CGM contest last year
Todd Grant: old but funny
Eric Hirshberg: Is it me? Or is Justin Timberlake genuinely funny. His "Hey you" delivery was like 10.
Eric Hirshberg: like A 10. Sorry.
William Gelner: jt has a future in this business
Barbara Lippert: really? I thought it was overly complicated and not worth the payoff.)justin)
Jason Karley: he is very good. and the spot was nice save the gratuitous triple nutshot
Bob Moore: it's old but still funny. The guy in the mouse suit was Justin Timberlake.
Eric Hirshberg: I didn't love the ad. But he's funny.
Todd Grant: justin timberlake is funny and is getting his pop culture revenge on ashton kutcher
Eric Hirshberg: SO true. Good pull.
Barbara Lippert: can make fun of himself. he's this year's kevin what's his name (mr. britney)
Barbara Lippert: federline.
Jason Karley: no. jt is actually good
Barbara Lippert: so you think Pepsi will do well with JT?
Todd Grant: i actually think the ads are neck and neck with the game so far
Eric Hirshberg: No. He's not like Federline. He's a legit star. AND he can make fun of himself. Big difference.
Rob Schwartz: i'm ordering room service. anyone want anything?
Eric Hirshberg: Yes, Pepsi will do well with JT.
Jason Karley: i do actually
Todd Grant: hey bob, what kinda shoes is dan fietsam wearing?
Eleftheria Parpis: i think justin was great
Barbara Lippert: yeah. how about the cheese platter from many nations?
William Gelner: life water half time report. more lizards. great.
Todd Grant: go giants!
Bob Moore: slick ones.
Jason Karley: have truffle fries his the nash yet rob?
Barbara Lippert: I guess I'm th e only one who hated Justin ad.
Rob Schwartz: it's nashville - so the cheese platter from many nations includes, america, velveeta and an exotic monterrry jack!
Bob Moore: I agree seems a little 1990ish.
Steve Bassett: jt. it's a big ad. it's hard to argue with a big ad
Rob Schwartz: i don;t even know what teh justin spot was for, but I like that he got hit repeatedly in his Planters...
Todd Grant: not a good pepsi ad, it's just that justin is kinda post modern teflon
Steve Bassett: post modern teflon. brilliant. no kidding
Todd Grant: hey rob, i WILL take a shrimp cocktail
Eric Hirshberg: Every sip gets you closer to Justin Timberlake MP3s. Simple message. Big execution. Dumb. But good.
William Gelner: sorry, was busy downloading "sexy back".
Rob Schwartz: Jumbo, amigo. Jumbo shrimp - it's the oxymoron you can eat!
Jason Karley: has vegas gone so far as to put up a line on what ad will finish first in the ad meter?
Steve Bassett: it's a close game
Eric Hirshberg: No but there's an idea there.
Todd Grant: eli manning looks like he's payton's kid
Jason Karley: ™
Eric Hirshberg: Eli looks like Peyton's high school yearbook photo.
Barbara Lippert: po mo teflon!
Todd Grant: good one!
Barbara Lippert: do we agree that Planter's is the worst?
Eric Hirshberg: Yes. I think sales genie is out of the basement.
Jason Karley: planters made sales genie look like some metaphor for awesome
Barbara Lippert: misogyny trumps racism!
Rob Schwartz: i disagree. salesgeenie was convoluted and racist. Planters was just lousy.
Todd Grant: sales genie will be disappointed. kinda like trying to shoot the moon and coming up a heart short
Steve Bassett: that's why barbara is a jounalist and we're not
Eric Hirshberg: Is that a prediction for Super Tuesday Barbara?
7:50 p.m. ET
Rob Schwartz: Todd, you got some cards. Let's play Hearts.
William Gelner: yes!
Todd Grant: wow, good game
Rob Schwartz: the best.
Eric Hirshberg: I'm telling you, the Giants are gonna do it.
Jason Karley: half time hold em. $20 buy in...
Rob Schwartz: and backgammon too.
Rob Schwartz: interception coming here...
Barbara Lippert: yeah, in the cynicism department, the guy who tried to make the worst ad didn't know w hat he was doing! he loses!
William Gelner: hail mary
Jason Karley: backgammon. the gentleman's game.
Rob Schwartz: that's so pessimistic, BL
Bob Moore: Funny.
Barbara Lippert: very clever, eric! I'm for Obama, so I hope so!
Steve Bassett: My daughter is watching the puppy bowl
Todd Grant: alright, it's almost halftime; let's play cribbage
Steve Bassett: Her favorite so far is the beagle
Rob Schwartz: TPHB
Bob Moore: I can understand Salesgenie. Rogue client, etc. But Planters? You would think that spot would be flushed in groups?
Rob Schwartz: Or did the groups give the cilients and agency confidence....
Todd Grant: who is doing the planter's work?
Bob Moore: Dibs!
Eric Hirshberg: I've already had our new business guys call them.
Barbara Lippert: draft I think.
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