SuperAdFreak’s live chat: first quarter
FIRST QUARTER
6:30 p.m.
Barbara Lippert: wow! the way she said `swollen knee' yowza!
Rob Schwartz: I've been watching the Giants since Craig Morton was slingin' interceptions at the Yale Bowl. The Jints will fold. Early.
Barbara Lippert: wow! what did we think of ford 150 and toe hooks?
Bob Moore: What? there was an ad?
Rob Schwartz: William are you an Ajax fan? You're Dutch, no?
Barbara Lippert: expecting it to hit the guy in the head and decapitate him. did everyone miss that?
William Gelner: i like the word "toe hook"
Barbara Lippert: me too.
Todd Grant: i thought the truck was gonna throw up radiator fluid
William Gelner: but that's all i liked
Barbara Lippert: the nature of Eli's makeup
William Gelner: no, not dutch. but i like hash.
Rob Schwartz: werd.
Eric Hirshberg: Eli looks like those "before they were stars" pictures of Peyton.
Todd Grant: this 3 yard gain brought to you by sierra mist
Rob Schwartz: ha
Barbara Lippert: yeah. he's the brother from the '50s!
Bob Moore: Yes, Thirst down and 3.
Jason Karley: somebody warn me when kickoff happens, this guitar hero tourney is fierce
Todd Grant: good one!
Rob Schwartz: ok, i'm ready for an ad...
Eleftheria Parpis: uh, me too
Bob Moore: Me too. Score already.
Jason Karley: ok, we open on two guys in a deli...
Eleftheria Parpis: LOL
Eric Hirshberg: I'm playing Madden. You all should too. You can pause it when the ads come on.
Bob Moore: love it. Are they cavemen?
Todd Grant: so, we're like NOT supposed to go to the bathroom during the commercial pods. right?
Rob Schwartz: I only play Madden on XBOB
Eric Hirshberg: Too bad for you. This is the year of PS3, Baby.
Jason Karley: wii!
Todd Grant: eli's playing like he doesn't know there are 8 bud ads coming up
Bob Moore: No comment!
Rob Schwartz: ok, here we go...
Eric Hirshberg: Ummmm...
Barbara Lippert: audi
Bob Moore: Bud Light--seen better from them?
Eleftheria Parpis: much better
Eric Hirshberg: Bud light. Swing and a miss.
Steve Bassett: Nicely done audi ad
Eleftheria Parpis: ok,i can't help laughing at this one
Bob Moore: Yes, who shot this one?
Todd Grant: nice indeed
Eric Hirshberg: Nice Audi ad.
Barbara Lippert: yeah, I htought godfather would be such a cliche. but it was good!
Eleftheria Parpis: very nicely done indeed
Eric Hirshberg: I thought the old guy was going to turn to camera and start talking about DIRECTV.
Barbara Lippert: budweiser great sstart, stupid close. same as farting horse, girl with seven degree burns. ha ha
Barbara Lippert: what did everyone else think of bud?
Steve Bassett: The thing about bud is they
Rob Schwartz: Kudos to the Audi clients for being brave. And congrats to Venables.
Eleftheria Parpis: same old same old
Steve Bassett: The thing about bud is they'll be up to bat five or six times
Todd Grant: i think i read there are 13 sixty second spots tonite?
Steve Bassett: wow
Jason Karley: i think they have 7
Barbara Lippert: so first bud-- good or bad?
Jason Karley: or sorry, misunderstood that last one...
Bob Moore: yeah, Bud's okay. It's still early. . ..
William Gelner: big ups to venables bell
Steve Bassett: did i mention the cavemen are running spot market?
Todd Grant: i thought bud was disappointing: if you're gonna go that route at least try to do it more practically as opposed to digitally
Barbara Lippert: yeah.
6:40 p.m.
Eleftheria Parpis: it's a tired joke
William Gelner: bud spot felt like a poor man's budget rental car ad
Barbara Lippert: why are you running cavemen spot market? why not newer ones?
Eleftheria Parpis: are you even making new ones?
Barbara Lippert: Imean the celeb newer ones
Barbara Lippert: taht's for you,
Steve Bassett!
Steve Bassett: we have one or two more celebs.
Bob Moore: Clutch throw
William Gelner: nice!
Barbara Lippert: what , are you guys like watching the game or something?
Rob Schwartz: my wife just called she thought the audi ad was "ridiculous." she also thought lighting a cat on fire is always funny, but below bud standardss. that's america, folks
Steve Bassett: america is smarter than we are
Eric Hirshberg: Wierd. My wife loved the Audi ad and thought the Bud ad was stupid. That's MY America, folks.
Jason Karley: life according to jim is number 1...
Rob Schwartz: i hope Iran isn't, steve
Bob Moore: Wives here: Audi ad--no likie Audie
Barbara Lippert: hmmm! I thought audi was really attention getting. they say the superbowl is not a good place to sell cars.
Barbara Lippert: I likie Audi.
Todd Grant: wives like old mercedes?
Rob Schwartz: big statement from audi. they're on the map now. Good move.
William Gelner: agree
Barbara Lippert: dead bumper in bed!!
Bob Moore: Agreed on that. Audi's back.
Steve Bassett: love that they went to the godfather
Barbara Lippert: why?
William Gelner: 3!
Steve Bassett: hasn't been mined in recent memory
Eleftheria Parpis: hee hee
Barbara Lippert: talk about recent memory! night at the roxy!
Eleftheria Parpis: this hurts me
Bob Moore: OUCH. make it stop
William Gelner: good lord.
Barbara Lippert: i like it better than justin timberlake.
Jason Karley: the room is not happy with that one
Todd Grant: long walk for a very small glass of pepsi
Barbara Lippert: indian stereotype much?
Jason Karley: awesome racism on sales genie
Eleftheria Parpis: there you go
Bob Moore: Do not play with the big boyz
Todd Grant: sales genie only slightly worse than esurance!
Rob Schwartz: salesweenie
Barbara Lippert: yeah, and the owner is Indian.
William Gelner: she's got a metal plate in her head...best line so far
Jason Karley: HA! so it's okay
Barbara Lippert: he has no idea why it's bad
Eric Hirshberg: The CEO of Sales Genie publicly said he was aiming to be the lowest rated ad on the super bowl. I think he just might have reached that goal.
Todd Grant: i'm looking forward to the movie promos that i won't be seeing 20 times over the next 2 weeks
Eleftheria Parpis: yeah, he's done that, at least so far...
Barbara Lippert: Mr. eric: agreed! love the wife's unibrow and all the little brown ones!
Rob Schwartz: funny big cheese!
Todd Grant: i did NOT see that coming
Barbara Lippert: yeah, like the kitchen that pulled out of the wall
Barbara Lippert: so c heese works
Eleftheria Parpis: cheese always works
Bob Moore: Yeah, but that was funnier. . .
Jason Karley: shall we just awesome everything is sarcastic with this crowd?
Todd Grant: is under armor making a movie?
Rob Schwartz: it's time under armor hired an agency
6:50 p.m.
Bob Moore: Magic fridge--magic.
Steve Bassett: where's the woman with the sledge hammer throw?
Jason Karley: awesome=assume bytheway
Eleftheria Parpis: what was that?
Rob Schwartz: 1981.
Todd Grant: yrah, the dell woman from 1984, great
Rob Schwartz: i liked the Bud cheese spot. fun. unexpected. i loved the "chablis" line and the tv reveal.
Eric Hirshberg: So I really liked that last Bud Light ad. No sarcasm required.
Barbara Lippert: what about underarmour? Mussolini meets guiliani?
Eric Hirshberg: Although I wonder if today's 21 year olds are going to wonder what those two skinny pieces of metal he pulled out of the TV were.
William Gelner: forgetable. what ad were you asking about?
Todd Grant: yeah, that was kinda weird
Barbara Lippert: i was asking about underarmour
Steve Bassett: nice production values
William Gelner: no idea.
Rob Schwartz: the "300 effect"
Barbara Lippert: were you asking about the wom an with the sledgehammer for underarmor?
Barbara Lippert: rob-- what?
Steve Bassett: reminded me of the end of 1984
Rob Schwartz: thanks, Joe Buck!
Barbara Lippert: yeah. totalitarian underwear.
Rob Schwartz: it aspired to 1984 -- but again, it was more like 1981
Steve Bassett: I just passed out
Barbara Lippert: got it
William Gelner: is underarmor like male girdles?
Eleftheria Parpis: 1981 was cooler
Barbara Lippert: I notice Steve has mostly nice things to say. Didn't major in snark like me?
Eric Hirshberg: I think Sales Genie is still in the basement. Still reaching their goal.
Steve Bassett: I loved Sales Genie
Barbara Lippert: that's funny. why?
Eric Hirshberg: Wow. Really no snark in Steve.
Eric Hirshberg: Steve is snark free.
Eleftheria Parpis: none at all
Rob Schwartz: 1977 -- which was not cool.
Todd Grant: it's fun to make fun of ads. kinda like watching night court
Eleftheria Parpis: i loved night court!
Rob Schwartz: bull
William Gelner: i love me some roz!
Jason Karley: you made fun of night court?
Todd Grant: me too! who said otherwise?!
Todd Grant: my friend erin wants me to say: "booooo, under armor". sorry, guess i'm a shill
Steve Bassett: My sincere apologies to Adweek for the sharp decline in circulation as of oh...7 minutes ago
Eleftheria Parpis: i was just expressing my love of the show!
Rob Schwartz: bald bull...genius.
Barbara Lippert joined the chat
Barbara Lippert: they just removeed me from the room!
Todd Grant: hey barbara, where did you go?
Eleftheria Parpis: how'd you get kicked out already?
Jason Karley: "they" the man
Steve Bassett: My family did that to me too? What the deal?
Eric Hirshberg: Interesting tid bit: Sales Genie had the lowest rated ad of last year's super bowl. So this year, they doubled down and said they were AIMING to come in dead last. Sort of like when PeeWee Herman fell of his bike, stood up and said "I meant to do that."
Barbara Lippert: I know.
Rob Schwartz: that's an expensive prank
Barbara Lippert: I was in the twilight zone of chat. with all the other triple xxers.
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