The latest Super Bowl XLII advertising news: -- Is it getting any easier to track the ROI on Super Bowl buzz? (MediaPost) -- Adland continues to pull out all the stops in its Super Bowl coverage, laying out a wonderful set of rules for a Super Bowl drinking game. (Adland) -- Stuart Elliott gives a preview of the Super Bowl commercials, which he says will generally be "gentle and sweet." (The New York Times) -- The Big 3 automakers may be pulling back from the Super Bowl a bit this year, but some next-tier car companies are jumping in. (Detroit News and Detroit Free Press) -- Believe it or not, Consumer Reports has picked Busch Light, Natural Light and Keystone Light as the best beers to buy for your Super Bowl party. (WTAE-TV) -- George Parker pre-emptively hands the "Super Bowl Golden Turd Award" to DraftFCB and Taco Bell. (AdScam) -- More on the efforts to extend Super Bowl buzz beyond one's commercial. (Los Angeles Times) -- Which Super Bowl spots are getting the most play ahead of time? (Media Life) -- Finally, some sad news: The 2008 Lingerie Bowl, stuck in Scottsdale, Ariz., without a permit, has been canceled. (UPI)
The latest Super Bowl XLII advertising news: -- Speculation is growing that this year's Super Bowl could be the most-watched of all time. The current record was set in January 1996, when 94.08 million U.S. viewers watched the Dallas Cowboys beat the Pittsburgh Steelers. (Associated Press) -- Don't feel like listening to Tom Petty during the halftime show? The cable networks are all set to give you plenty of other options. (The Hollywood Reporter) -- Why isn't Fox promoting the Super Bowl on its YouTube channel? (YouTube) -- Taco Bell will use its Super Bowl ad real estate to tout a new menu item, Fiesta Platters. Yum. (MediaPost) -- News Corp. has decided to make Super Bowl Sunday even more super -- by delivering a sweeping preview of the Super Tuesday primaries before switching over to Super Bowl coverage. (The New York Times) -- A Hooters restaurant in Vermont has lost its liquor license ahead of Super Bowl weekend, thanks to an ill-advised bikini contest. (Burlington Free Press) -- Adland looks at FedEx's Super Bowl advertising through the years. (Adland) -- Can the industry learn something from the Giants and Patriots' head coaches, neither of whom played a day of pro football in their lives? (AdPulp) -- MSNBC offers its picks for the sleaziest Super Bowl ads of all time. (MSNBC)
The latest Super Bowl XLII advertising news: -- Researchers believe that when TV viewers like a company's Super Bowl ad, the company's stock price goes up. (SUNY Buffalo) -- Just how did two Houston Texans wind up the stars of a Super Bowl spot? (Sports Illustrated) -- Deadspin's Will Leitch, writing on a New York Times blog: "It is impossible to keep up the appropriate level -- the expected level -- of psychotic fandom when the pregame show is 10 hours long, three-quarters of the people at your party are sprinting into the room when the commercials come on and Vegas is taking bets on the duration of the inevitable Tom Petty nipple slip." (Fifth Down) -- Why Super Bowl ads rely so much on humor. (Media Life) -- From the data bank: Some 70 percent of consumers say they plan to watch the Super Bowl, relatively unchanged from last year. And 36.3 percent will tune in because of the commercials. (Media Buyer Planner) -- The Super Bowl hasn’t started, but the airlines are scoring. (The New York Times) -- Joe Jaffe says he doesn't "begrudge brands from participating in Advertising's Spectacular Spectacular." But he has a few thoughts for them anyway. (Jaffe Juice)
The latest Super Bowl XLII advertising news: -- Dwyane Wade will star in a T-Mobile spot next Sunday, and says he's "pumped" to be on the world's largest advertising stage: "Everyone knows that it's one of the biggest days to be on TV." (USA Today) -- The Super Bowl battle of beverages between Pepsi and Coke will feature ads for their growing non-carbonated drinks. (USA Today) -- Barbara Lippert on do-it-yourself Super Bowl spots: They're so bad, they're good. (Adweek.com) -- The Nielsen Co. will use its social networking platform HeyNielsen.com to assess the appeal of this year's batch of Super Bowl ads as they air during the game's telecast on Fox Feb. 3. (Adweek.com) -- The Super Bowl blitz expands in the online arena, as companies extend the :30. (The Wall Street Journal) -- The Super Bowl sparks some super advertising blogs. (Baltimore Sun) -- Super Bowl airtime is pricey, but then so are Super Bowl tickets. Officials at StubHub say the average price so far is $4,300 for tickets that the NFL originally priced at either $700 or $900. (Associated Press) -- Sunday is "white-knuckle time" for Super Bowl advertisers. (Associated Press) -- HD DVD is losing the format battle to Blu-Ray, but they still have enough cash for a Super Bowl ad. (TG Daily)
The latest Super Bowl XLII advertising news: -- Stetson picked an auspicious time to unveil its latest provocative pic of spokesman Tom Brady, quarterback for the Patriots. (Bostonist) -- CBS is airing a special, Super Bowl's Greatest Commercials, tonight (Saturday) at 8 p.m. ET/PT. They've picked their 10 best and posted them online, where voting will decide the winner. (CBS) -- The Oxygen network is using Super Sunday to showcase the pilot of its new Deion Sanders reality show, Deion and Pilar: Primetime Love. (Broadcasting & Cable) -- Beware of Super Bowl scams. (The Norman Transcript) -- BusinessWeek breaks down the Super Bowl economy, with businesses across the country banking on this year's game to be a bigger economic driver than any single sporting event in history. (BusinessWeek) -- Private jet companies are booked solid for Super Bowl weekend. (The New York Times)
The latest Super Bowl XLII advertising news: -- JetBlue will be hosting some informal Super Bowl parties on its planes on Feb. 3. When the game kicks off at 6:18 p.m. Eastern, the carrier's seat-back TV will have it live. And they'll even buy you a drink to help celebrate. (Jaunted) -- Amber Lee Ettinger, better known as the Obama Girl, will introduce the winning ads of Super Bowl XLII on the mediacurves.com Web site on the Monday morning after the game. (PR Newswire) -- Online voting continues for Doritos' "Crash the Super Bowl" contest. We're going with Kina. (MySpace) -- Look into your crystal ball, and then visit Adweek.com, whose latest poll asks which company's Super Bowl ad is likely to most underwhelm viewers. (Adweek.com) -- Do Super Bowl ads really need teasers? (NewTeeVee) -- Is Eli Manning the right guy for big endorsement deals, even if he wins the Super Bowl? (CNBC) -- Should they move the Super Bowl to Saturday from now on? (St. Louis Post-Dispatch) -- Once again, Domino's Pizza drivers prepare for their most hectic night of the year. (PR Newswire) -- Super Bowl ads: $2.7 million and worth it. (CNN/Money) -- Super Bowl ads: $2.7 million and not worth it. (Reuters)
The latest Super Bowl XLII advertising news: -- Anheuser-Busch has posted teaser clips on YouTube for five of the commercials it plans to air during the Super Bowl. See the clips here, here, here, here and here. -- Meanwhile, over at BudBowl.com, A-B is inviting viewers to rate its Super Bowl ads after they air. Participants will also get a code which unlocks a secret commercial they can view on their cell phones or online, and send to their friends. -- Surprise, surprise: GoDaddy's officially approved Super Bowl commercial will be all about how its "Beaver" spot was rejected. (Arizona Republic) -- The big movie studios have bought more airtime for this year's game. (The Hollywood Reporter) -- Pepsi and BBDO are planning an ad with 60 seconds of complete silence. (CNN/Money) -- Nielsen will bowl you over with all sorts of fun facts in its 2008 Guide to the Super Bowl. (PR Newswire) -- The Retail Advertising and Marketing Association says it expects the Super Bowl to generate nearly $10 billion in sales this year. (MediaPost) -- Adland addresses the topic of companies that don't want to pay for Super Bowl time but want to associate themselves with the game nonetheless. (Adland) -- On Super Bowl Sunday, Americans are expected to eat some 11.2 million pounds of potato chips, 8.2 million pounds of tortilla chips, 4.3 million pounds of pretzels, 3.8 million pounds of popcorn and 2.5 million pounds of nuts. (Newswise)
The latest Super Bowl XLII advertising news: -- KFC is offering to create a $260,000 scholarship in the name of the first player or entertainer to do the chicken dance during the Super Bowl. (MediaPost) -- The weeks leading up to the Super Bowl are a popular time for people to buy new TVs. (Channel 3000) -- Marketers aren't forgetting the female fans as they hawk their wares this year. (MediaPost) -- Judging by the results of Sunday night's overtime NFC Championship Game, the New York-New England matchup bodes well for the Super Bowl ratings on Feb. 3. (The Hollywood Reporter) -- Is it worth your money to drop $2.7 million for 30 seconds on the Super Bowl? (Brandweek) -- Adland's picks for the all-time-great Super Bowl commercials you shouldn't miss. (Adland) -- And, of course, Adland's picks for the top five worst-ever Super Bowl ads. (Adland) -- A media buyer's primer on the Super Bowl. (Media Life) -- Zapping the zeitgeist: what Super Bowl ads tell us about the scary future of advertising. (Conde Nast Portfolio) -- Are Super Bowl ads bigger than the game itself? (New York Daily News) -- Upper Deck, Coors Light, Doritos and Canon engage consumers with Super Bowl contests. (USA Today) -- Who wins the Super Bowl of food: Boston or New York? This one's not even a contest. (Ed Levine's New York Eats)
Welcome to year two of SuperAdFreak, the top site for Super Bowl advertising news, reviews and general haberdashery. Last year, we got 22 unlucky souls to put down the nachos, fire up the computer and dissect the highs and lows of Super Bowl XLI's advertising, as it happened. (Click here to relive that excitement.) This year, as the saying goes, will be similar ... but different. Beginning this week and continuing up through game day on Feb. 3, we'll be posting some juicy pre-game link roundups about Super Bowl XLII advertising news. Then, on the big day, we'll launch a "live chat" right here on the site, with industry experts who'll amaze and delight with their real-time analysis and witty banter. So, check back this week and next, as we celebrate another installment of biggest advertising showcase. --Posted by Tim Nudd
