6 days to kickoff: Dwyane Wade, Coke and Pepsi are all ready for some football

The latest Super Bowl XLII advertising news:
  -- Dwyane Wade will star in a T-Mobile spot next Sunday, and says he's "pumped" to be on the world's largest advertising stage: "Everyone knows that it's one of the biggest days to be on TV." (USA Today)
  -- The Super Bowl battle of beverages between Pepsi and Coke will feature ads for their growing non-carbonated drinks. (USA Today)
  -- Barbara Lippert on do-it-yourself Super Bowl spots: They're so bad, they're good. (Adweek.com)
  -- The Nielsen Co. will use its social networking platform HeyNielsen.com to assess the appeal of this year's batch of Super Bowl ads as they air during the game's telecast on Fox Feb. 3. (Adweek.com)
  -- The Super Bowl blitz expands in the online arena, as companies extend the :30. (The Wall Street Journal)
  -- The Super Bowl sparks some super advertising blogs. (Baltimore Sun)
  -- Super Bowl airtime is pricey, but then so are Super Bowl tickets. Officials at StubHub say the average price so far is $4,300 for tickets that the NFL originally priced at either $700 or $900. (Associated Press)
  -- Sunday is "white-knuckle time" for Super Bowl advertisers. (Associated Press)
  -- HD DVD is losing the format battle to Blu-Ray, but they still have enough cash for a Super Bowl ad. (TG Daily)

-- Posted by Tim Nudd

January 28, 2008 | Permalink