5 days to kickoff: The Super Bowl is good for the economy, but is it good for you?

The latest Super Bowl XLII advertising news:
  -- Researchers believe that when TV viewers like a company's Super Bowl ad, the company's stock price goes up. (SUNY Buffalo)
  -- Just how did two Houston Texans wind up the stars of a Super Bowl spot? (Sports Illustrated)
  -- Deadspin's Will Leitch, writing on a New York Times blog: "It is impossible to keep up the appropriate level -- the expected level -- of psychotic fandom when the pregame show is 10 hours long, three-quarters of the people at your party are sprinting into the room when the commercials come on and Vegas is taking bets on the duration of the inevitable Tom Petty nipple slip." (Fifth Down)
  -- Why Super Bowl ads rely so much on humor. (Media Life)
  -- From the data bank: Some 70 percent of consumers say they plan to watch the Super Bowl, relatively unchanged from last year. And 36.3 percent will tune in because of the commercials. (Media Buyer Planner)
  -- The Super Bowl hasn’t started, but the airlines are scoring. (The New York Times)
  -- Joe Jaffe says he doesn't "begrudge brands from participating in Advertising's Spectacular Spectacular." But he has a few thoughts for them anyway. (Jaffe Juice)

-- Posted by Tim Nudd

January 29, 2008 | Permalink