4 days to kickoff: Record ratings this year? Plus, what to do if you hate Tom Petty

The latest Super Bowl XLII advertising news:
  -- Speculation is growing that this year's Super Bowl could be the most-watched of all time. The current record was set in January 1996, when 94.08 million U.S. viewers watched the Dallas Cowboys beat the Pittsburgh Steelers. (Associated Press)
  -- Don't feel like listening to Tom Petty during the halftime show? The cable networks are all set to give you plenty of other options. (The Hollywood Reporter)
  -- Why isn't Fox promoting the Super Bowl on its YouTube channel? (YouTube)
  -- Taco Bell will use its Super Bowl ad real estate to tout a new menu item, Fiesta Platters. Yum. (MediaPost)
  -- News Corp. has decided to make Super Bowl Sunday even more super -- by delivering a sweeping preview of the Super Tuesday primaries before switching over to Super Bowl coverage. (The New York Times)
  -- A Hooters restaurant in Vermont has lost its liquor license ahead of Super Bowl weekend, thanks to an ill-advised bikini contest. (Burlington Free Press)
  -- Adland looks at FedEx's Super Bowl advertising through the years. (Adland)
  -- Can the industry learn something from the Giants and Patriots' head coaches, neither of whom played a day of pro football in their lives? (AdPulp)
  -- MSNBC offers its picks for the sleaziest Super Bowl ads of all time. (MSNBC)

-- Posted by Tim Nudd

January 30, 2008 | Permalink