3 days to kickoff: Big-game buzz and ROI. Plus, play the Super Bowl drinking game!

The latest Super Bowl XLII advertising news:
  -- Is it getting any easier to track the ROI on Super Bowl buzz? (MediaPost)
  -- Adland continues to pull out all the stops in its Super Bowl coverage, laying out a wonderful set of rules for a Super Bowl drinking game. (Adland)
  -- Stuart Elliott gives a preview of the Super Bowl commercials, which he says will generally be "gentle and sweet." (The New York Times)
  -- The Big 3 automakers may be pulling back from the Super Bowl a bit this year, but some next-tier car companies are jumping in. (Detroit News and Detroit Free Press)
  -- Believe it or not, Consumer Reports has picked Busch Light, Natural Light and Keystone Light as the best beers to buy for your Super Bowl party. (WTAE-TV)
  -- George Parker pre-emptively hands the "Super Bowl Golden Turd Award" to DraftFCB and Taco Bell. (AdScam)
  -- More on the efforts to extend Super Bowl buzz beyond one's commercial. (Los Angeles Times)
  -- Which Super Bowl spots are getting the most play ahead of time? (Media Life)
  -- Finally, some sad news: The 2008 Lingerie Bowl, stuck in Scottsdale, Ariz., without a permit, has been canceled. (UPI)

-- Posted by Tim Nudd

January 31, 2008 | Permalink