11 days to kickoff: Time to buy a new HDTV and dance like a crazy chicken for KFC
The latest Super Bowl XLII advertising news: -- KFC is offering to create a $260,000 scholarship in the name of the first player or entertainer to do the chicken dance during the Super Bowl. (MediaPost) -- The weeks leading up to the Super Bowl are a popular time for people to buy new TVs. (Channel 3000) -- Marketers aren't forgetting the female fans as they hawk their wares this year. (MediaPost) -- Judging by the results of Sunday night's overtime NFC Championship Game, the New York-New England matchup bodes well for the Super Bowl ratings on Feb. 3. (The Hollywood Reporter) -- Is it worth your money to drop $2.7 million for 30 seconds on the Super Bowl? (Brandweek) -- Adland's picks for the all-time-great Super Bowl commercials you shouldn't miss. (Adland) -- And, of course, Adland's picks for the top five worst-ever Super Bowl ads. (Adland) -- A media buyer's primer on the Super Bowl. (Media Life) -- Zapping the zeitgeist: what Super Bowl ads tell us about the scary future of advertising. (Conde Nast Portfolio) -- Are Super Bowl ads bigger than the game itself? (New York Daily News) -- Upper Deck, Coors Light, Doritos and Canon engage consumers with Super Bowl contests. (USA Today) -- Who wins the Super Bowl of food: Boston or New York? This one's not even a contest. (Ed Levine's New York Eats)
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