10 days to kickoff: Anheuser-Busch teases, GoDaddy annoys, movie studios splurge

The latest Super Bowl XLII advertising news:
  -- Anheuser-Busch has posted teaser clips on YouTube for five of the commercials it plans to air during the Super Bowl. See the clips here, here, here, here and here.
  -- Meanwhile, over at BudBowl.com, A-B is inviting viewers to rate its Super Bowl ads after they air. Participants will also get a code which unlocks a secret commercial they can view on their cell phones or online, and send to their friends.
  -- Surprise, surprise: GoDaddy's officially approved Super Bowl commercial will be all about how its "Beaver" spot was rejected. (Arizona Republic)
  -- The big movie studios have bought more airtime for this year's game. (The Hollywood Reporter)
  -- Pepsi and BBDO are planning an ad with 60 seconds of complete silence. (CNN/Money)
  -- Nielsen will bowl you over with all sorts of fun facts in its 2008 Guide to the Super Bowl. (PR Newswire)
  -- The Retail Advertising and Marketing Association says it expects the Super Bowl to generate nearly $10 billion in sales this year. (MediaPost)
  -- Adland addresses the topic of companies that don't want to pay for Super Bowl time but want to associate themselves with the game nonetheless. (Adland)
  -- On Super Bowl Sunday, Americans are expected to eat some 11.2 million pounds of potato chips, 8.2 million pounds of tortilla chips, 4.3 million pounds of pretzels, 3.8 million pounds of popcorn and 2.5 million pounds of nuts. (Newswise)

--Posted by Tim Nudd

January 24, 2008 | Permalink