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SALESGENIE.COM: Free LeadsMARIAN SALZMAN: After seeing lot of Sales Genie as a backdrop, I’m not even motivated to find out what Sales Genie is. Should I be? STEPHEN VOLTZ & FRITZ GROBE: The SalesGenie ad got actual boos from the room here in Buckfield (Maine). Mind you, we are still talking about how much we didn’t like it, so did it do it’s job? TIM ARNOLD: OK, I’m in: first one to utterly waste every nickle of $2.6 of somebody’s money: salesgenie.com. LEN SHORT: Ah, the refreshing purity of Salesgenie.com—a masterwork of cliché and a testament to our American way. You got the "scrillaz", you got the voice. I had the odd pleasure once of standing next to the founder of some now-forgotten dot-com in the network hospitality box of a prior Super Bowl as he watched his 30 seconds of fame … flame. You could feel his horror as he suddenly realized that what seemed so great in the conference room went horribly wrong. I smirked. Later, I knew his pain as the half-time sponsor of the world’s most infamous network moment … karma! MARK WNEK: There seem to be two schools of thought on the Superbowl as a marketing tool. There seems to be the school which clearly believes that it is a showcase for something a bit special such as Coke and Bud and GM; and then there’s the school which perhaps just knows the audience numbers and wants to be in front of the 90 million or whatever. Salesgenie.com, for instance, seems to fall into this category with work that doesn’t even seem to be trying that hard but is getting in front of an audience all the same. JASON MARKS: Sales Genie: What? They wasted their money on what ended up looking like a Devry Institute ad. |
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February 5, 2007 | Permalink |
Comments
regarding the actual ad, i expected the punch line to be a 'smiling bob'-viagra kind of thing (for natural male enhancement...still not sure what that actually means), but then it turned into a sales lead program or website or little black book or something.
then they said go to their site and get 100 free leads...so is this a modern interpretation of a scene from glengarry glen ross where kevin spacey will open that new box of leads and hand them to me?
well...i'm going to be pissed if my name is on that list because some company has sold my information to them...i'll post a follow-up if i get some calls trying to sell me a timeshare in rural las vegas.
Posted by: Michael Wozniak | Feb 5, 2007 12:32:54 PM
This was by far the least appetizing of the bunch. And yes they did pay to run it more than once. They paid a lot of dough to run it, but not much dough on the front side. I thought I was watching late night TV. And when I see an ad like that I know it is time to go to sleep.
Posted by: summer | Feb 5, 2007 3:23:40 PM
I thought it was the '80s again. Greed is good, anyone?
How many ancient stereotypes can you fit into one ad?
- nice car (a corvette ... yawn ... red ... might as well have used a Camaro)
- stupid awe-struck blonde with false sexy voice
- ...pulling up to a mansion
- bald "average joe" worker vs. verile stud who has a secret gimmick ... er, weapon
- board meeting straight out of a stock photo catalog
- "only fools work hard?"
Gimme a break. Whatcha talkin' 'bout, Willis? I pity da foo...
Posted by: destructo | Feb 5, 2007 3:37:11 PM
So...in other words the sales ingenue goes to a website to find those potential clients he hasn't got enough SENSE to find on his own? ROFLMAO. The 'net has a better knowledge of business than the people in it? Uh... where do those leads come from anyway? (sorry, I'm the eternal skeptic) As bad as an ad for an "infomercial"
Posted by: not stupid | Feb 6, 2007 10:34:12 AM
My Company get junk mail for sales leads all the time and I don't even look at them, I throw them away.
I was struck by how lame that ad was when I saw it Sunday.
So Monday morning, I get the sales genie junk mail and I noticed the name...
Interesting.
Posted by: Slam | Feb 7, 2007 8:49:56 AM
hello dear
hi we are the web designing company. we develop the website. for that i need some sample leads
with regards
rajesh
brajeshbhai@yahoo.com
Posted by: rajesh | May 7, 2007 8:47:39 AM
