Guest blogger: LEN SHORT

• Len Short is former brand chief at Charles Schwab and AOL and founding chief marketing officer emeritas of (product)RED.

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Sunday, Feb. 4, 2007 — 5:27 p.m. EST
   I switched the telly on to find it paused half-way thru Bagdad Cafe (where I dozed off last nite). I’m thinking that it’s time to switch over to the live, pop-culture feed. Drat.
   The Super Bowl comes early on the west coast. The weather is lovely and it’s still early afternoon, so it’s a little difficult to settle into the event. Maybe a beer will help …

7:54 p.m.
   Ah, the refreshing purity of Salesgenie.com—a masterwork of cliché and a testament to our American way. You got the "scrillaz", you got the voice. I had the odd pleasure once of standing next to the founder of some now-forgotten dot-com in the network hospitality box of a prior Super Bowl as he watched his 30 seconds of fame … flame. You could feel his horror as he suddenly realized that what seemed so great in the conference room went horribly wrong. I smirked. Later, I knew his pain as the half-time sponsor of the world’s most infamous network moment … karma!

9:05 p.m.
   It’s half-time and I’m still waiting for something to happen ... I miss the golden era of Super Bowl advertising—the Super Bowl of the ‘90s was the like Hollywood in the ‘40s— but of course I would. We had story ... we had plot ... we had cajones ...and we had Jimmy Siegel! Now all we have is prostate problems, charity work and fond memories of the good old days. So the Super Bowl’s a snooze. Where have all the great ones gone? Hillary’s got Jimmy now. Let’s hope things heat up (ad-wise) in the run-up to the ‘08 presidential election. And let’s hope that we make the right choice so things don’t heat up any further globe-wise!

9:23 p.m.
   Wow. Revlon just broke something refreshing for the category! A little post-Entourage influence, yet still fresh. Wonder if it will work with women. Works for me.

February 4, 2007 | Permalink