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Guest blogger: DAVID LUBARS • David Lubars is chief creative officer of BBDO North America. SCROLL DOWN FOR THE NEWEST CONTENT Sunday, Feb. 4, 2007, 6:49 p.m.    I love the stuff DDB does for Bud but not Rock Paper Scissors because it's the same idea we did for a Sierra Mist spot a year or so back. I know the DDB guys didn't do it on purpose, no harm, no foul.    These spots kick off the third year of our “Mist Players” campaign for Pepsi’s Sierra Mist. The cast has settled into becoming a great reparatory company who can play any characters in any setting. Gives campaign creator Bill Bruce and his teams a wide pallet to work from. What else can this campaign turn into - A sitcom? A touring improv troupe? 7:33 p.m.    Past agencies didn’t or couldn’t do worthy work for Coke. Wieden deserves praise. 9:08 p.m.    Interestingly, I prefer the smaller budget FedEx spot to our bigger production from the first quarter. They’re both cool, but this one is more effortlessly funny to me.  Eric Silver may disagree and we’ll end up obsessing about it for days - anyone who knows either of us can easily picture the upcoming compulsive, hand-wringing exercise.

February 4, 2007 | Permalink

Comments

I liked beardover more than the dojo, only because it felt like the second one ran too soon after the first. I was trying to let the image of the jean shorts and rollerblades 'breath' like fine wine for a little bit first.

;-p

Posted by: makethelogobigger | Feb 4, 2007 7:02:46 PM

David,

Curious your thoughts on Fallons Maposaurus

Posted by: adfreaker | Feb 4, 2007 7:47:27 PM

MTLB: Really? Beardover felt like one of those SNL skits that starts with a premise that could be funny but just falls flatter and flatter with each bad joke. Right down to the rollerblades.

Rain and close turnover-filled game taking same emphasis off commercials.

Posted by: tangerineToad | Feb 4, 2007 7:49:32 PM

Agree on you FedEx comment - the moon spot doesn't relate to the business and doesn't tie back to the bloodlines of the canpaign like the other one. Still, I wonder. Do you ever worry about making fun of your customers? The 2nd spot definitely takes aim, as does the entire campaign...

Posted by: envyhenrygrade | Feb 4, 2007 9:15:24 PM

TT, yup. I like Gaffigan playing it clueless like that.

Posted by: makethelogobigger | Feb 4, 2007 9:16:41 PM

Yes, David. A Sierra Mist "touring improv troupe." Sounds like a great idea. Please have this approved on all levels. Bravo maestro!

Posted by: Iron Mike | Feb 4, 2007 9:17:14 PM

GM Spot seem strangely familiar to anyone? Upon seeing it, I immediately yelled Short Circuit. Here is the link to the scene.

http://www.youtube.com/watch?v=uN5L3-tjnA8

Posted by: Amarena | Feb 5, 2007 1:15:22 AM

Michael Ian Black...Already part of a touring improv group. You stole him from Stella, remember?

Posted by: dpiddy | Feb 5, 2007 10:40:29 AM

A lot of big-budget gags, how is this different from the old BBDO? Oh right, a website where you can see the agency's/director's cut. Nothing smart/mature/breakthrough. Coke was probably the best spot and that still isn't saying much considering it was a technique more than an idea.

Posted by: Recap regurgitater | Feb 5, 2007 11:45:21 AM

A lot of big-budget gags, how is this different from the old BBDO? Oh right, a website where you can see the agency's/director's cut. Nothing smart/mature/breakthrough. Coke was probably the best spot and that still isn't saying much considering it was a technique more than an idea. Plus it's essentially an attempt to repeat the suceess of WK London's spot for Honda.

Posted by: Recap regurgitater | Feb 5, 2007 11:47:11 AM

Really wanted to read your feedback about the 'amateur' spots.

Your father was the best Ad professor at COM and it would be great to see you mentor a group from BU next year.

Posted by: BU Alum | Feb 5, 2007 5:47:27 PM

Dave
Think back to your days back at BU. Who was your creative hero. That guy from Wilkes-Barre?

Get back to me, Dave. Need to catch up

Stephen

Posted by: Stephen Taren | May 19, 2008 1:32:55 PM

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