MARIAN SALZMAN: From GoDaddy to Coke is like traveling from, well , Astoria, Queens to East Hampton, YET, somehow because Coke is great, but predictable, I wonder if GoDaddy—because we’ll remember the name—isn’t the winner this round. Can it be the creativity bar is so high, and that we’re so overloaded with advertising anticipation, that in the end only the truly inappropriate—or the “what the hell are they doing there?” brands—ultimately get remembered for more than their seconds of paid fame? There is also the second thing: GoDaddy taps into the mind and mood of the evening—wet t- shirts, yee-haw humor—and Coke is more like the Museum of Modern Art, which ensures that most people will glaze over Coke’s commercials, like they would a great painting if the choice was that … or “all you can eat” at Bennigan’s.
JASON MARKS: These were cheap. They played cheap, they looked cheap, and their graphic work may have actually been clip-art.
February 5, 2007 | Permalink
Hated the spot. I just want the marketing soundbyte.
GoDaddy.com's spot made my friends all turn to me and wish they, too were in marketing. I didn't have the heart to tell them...
Posted by: destructo | Feb 5, 2007 3:26:21 PM
I suppose someone would remember WHO the company is (why? is an other matter entirely)
Posted by: not stupid | Feb 6, 2007 10:24:18 AM
Posted by: SFGary | Feb 6, 2007 8:27:02 PM
GoDaddy's CEO wrote on another part of this blog, beguiled that his ad drove double the revenue it was last year. The real story here is that if you're going to do ads that drive traffic to a website, you'd better make sure the site is prepared to show some continuity from the commercial.
The irony of this is that last year's GoDaddy ad was mediocre, but their marketing was totally inadequate (no GoDaddy Girl on the homepage, no way to easily see the ad, etc.) This year, the ad was horrible, and their online marketing, although nothing great, tied it together.
GoDaddy is actually a great case study for advertisers and marketers planning multi-channel campaigns. These two AdFreak posts inspired me to blog about it (check the link by my name if you're interested).
Doubling their revenue off of a weak ad and some quick website changes... Just imagine how well they'd have done if it were good!
Posted by: Robert Gorell | Feb 7, 2007 1:35:51 PM
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