GODADDY.COM: Marketing

MARIAN SALZMAN: From GoDaddy to Coke is like traveling from, well , Astoria, Queens to East Hampton, YET, somehow because Coke is great, but predictable, I wonder if GoDaddy—because we’ll remember the name—isn’t the winner this round. Can it be the creativity bar is so high, and that we’re so overloaded with advertising anticipation, that in the end only the truly inappropriate—or the “what the hell are they doing there?” brands—ultimately get remembered for more than their seconds of paid fame? There is also the second thing: GoDaddy taps into the mind and mood of the evening—wet t- shirts, yee-haw humor—and Coke is more like the Museum of Modern Art, which ensures that most people will glaze over Coke’s commercials, like they would a great painting if the choice was that … or “all you can eat” at Bennigan’s.

RICHARD KIRSHENBAUM: The original GODADDY stuff in the courtroom a couple of years ago was great, but I think this year they watered it down and  decided to  get in all the “copy points’ this year which is so revolting. Even the strippers, they featured, in my opinion, looked like they were in drag.

JIM FERGUSON: The guys are digging the Go-Daddy spot...lots OHHHHS AND AHHHHS.

STEPHEN VOLTZ & FRITZ GROBE: So over GoDaddy—nothing new there.

RICK BOYKO: GoDaddy.com appeals to the 17-year-old male, but not anyone else.

ANDY BERLIN: GoDaddy. “GO AWAY please” dot com.

JOSEPH JAFFE: Perhaps the line of the Bowl is from Go Daddy: “Everybody wants to work in Marketing” Perhaps at your company, but for every other marketing Veep at this year’s Bowl, you’re going to be trolling Careerbuilder come Monday morning...

TIM ARNOLD: To my buddy Cowboy Bob Parsons at GoDaddy: you’re talking to yourself on this one my friend. You’re way past dropping your pants for the simple sake of brand awareness. There’s a fine line with Candace’s character anyway, and she deserves better than getting hosed down in the back room. Peace.

CHRIS WALL: GoDaddy. Well, people, what can you say? ... (after second airing) Go Daddy. In case you missed it. Or wanted to see it again. Hail Mary redux.

JASON MARKS: These were cheap. They played cheap, they looked cheap, and their graphic work may have actually been clip-art.

February 5, 2007 | Permalink