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GM/CHEVROLET: Everybody Loves a Chevy, Car Wash Dudes, Robot, Chevy is America’s Favorite
JEFF GOODBY: Dumb friends have liked the nude car washing spot. Not me.
February 5, 2007 | Permalink
Just how evil a company is GM that they drive their workers to suicidal thoughts?
GM = we don't care about you and we want you so poor and miserable that there's no way you can afford one of our "quality" vehicles.
Posted by: b1015 | Feb 5, 2007 1:15:56 PM
Hello? Ad Wrestler calling... Is anyone home?
Don't you know that middle class America and unionized workers still believe in that automation has displaced the American auto worker. A few humans and many machines that took their friends' jobs working side by side. That is brilliant! Next have a touching story about love in the maquiladoras of Mexico, showing that by having two people working for half the cost of an American worker, there is double the chance for romance on the job. I wish you'd pay us here what you thought we were worth up there...
Posted by: The Ad Wrestler | Feb 5, 2007 3:33:06 PM
Chevy definitely blew it..
"Kitchen Sink Creative Strategy" Award: Chevrolet Anthem
It sounds good on paper: get a whole bunch of artists from all genres of music -- from oldies to Hip Hop to country to Motown -- to sing songs about Chevy. But at the end of the commercial I'm left wondering: Is this brand for me? They are trying to say it is for everyone, so it ends up being for no one. For years, Chevrolet has stood for the heartland of America, and linked themselves to Country music: a clear statement that anyone who loves America can relate to, whether they live in the Corn Belt or on the coasts. Now, the brand is in no-man's land.
"These Creatives Need Adult Supervision" Award: Chevrolet "Shirtless"
IMHO, it is just not Chevy's night. This spot, which is the winner of their college contest, has a bunch of attractive women in an HHR, that gets surrounded by guys stripping and making love to the car. The tag line is "Guys can't keep their hands off it".
So is this car for guys or girls? I can't imagine girls would want a car that will attract this bunch of not-terribly-attractive guys. And guys certainly don't want a car that other guys can't keep their hands off of.....
It totally puzzles me that a woman would come up with this concept.
Check out more of my reviews at http://blog.cymfony.com/2007/02/super_bowl_ad_r_1.html
Posted by: Jim Nail | Feb 5, 2007 5:36:08 PM
The robot ad was the best of the bunch, but exactly how unforgiving have we gotten that dropping a bolt gets you canned? Good animation of the robot, though. I could feel the emotion. Of the night, this was in my top three spots.
Everybody Loves a Chevy was too obscure and felt like it was a minute, not a :30. The song missing, obvioulsy, was the line in American Pie, "drove my chevy to the levee..." They used a quick cut for 409, why not American Pie? Oh, wait- there it was in "America's favorite," where it doesn't belong.
The shirtless ad was okay, right up until the old, old, old skinny guy was shown shirtless and partying like it was 1929.
Posted by: destructo | Feb 5, 2007 5:42:25 PM
So we need to ask ourselves - IF these advertisement is representative of "mindset"the US auto industry is there any wonder WHY the Japanese have run roughshod over the US?? Even the "robot" is "quasi-defeatist".
Posted by: not stupid | Feb 6, 2007 5:08:51 PM
#5 is still alive!
Posted by: Oil Me! | Feb 6, 2007 5:44:04 PM
Suicide? SUICIDE??? What the f&*K were they thinking?? OMG - GM = EVIL
Posted by: CrunchBack | Feb 7, 2007 7:05:31 PM
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