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GARMIN: UltramanSTEPHEN VOLTZ & FRITZ GROBE: Mixed reaction on Garmin. Unlike Sales Genie, this is fun bad. Fun enough for thumbs up from Fritz, bad enough for thumbs down from Stephen. ANDY BERLIN: Budweiser puppy spot(s). People will like that one, I suppose. Garmin monster maps, well ... JOSEPH JAFFE: Why? Why? When you have a great product that everybody talks about, why on Earth would you belittle, confuse and make a mockery of any potential in the form of an over the top ode to absolutely nothing? If there was a point, I certainly missed it over the noise of the party I’m at. Newcomers to the Super Bowl should be put on probation over weak attempts like this. CHRIS WALL: Here’s a description of the spot from SI.com: “Garmin International Inc ... is planning a campy spot inspired by 1960s Japanese monster movies with a showdown between an evil “Maposaurus” and a hero who uses a Garmin-made electronic navigation device to save the day.” This goes on for like a dozen column inches or so, describing a dozen or more spots. Well, I can’t wait. TIM ARNOLD: A spot that’s a total waste of money. And video tape. RICK BOYKO: Garmin “sucks” is heard in unison. JASON MARKS: While most relatively unknown brands stayed in their comfort zone, this is one of the few unknowns who used low production value to their advantage. Battling the Map-o-Saurus message was clear and funny, and using a hip, Kaiju Big Battel meets Ultra-Man low-budget style was money. It entertained. |
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February 5, 2007 | Permalink |
Comments
Say what you will but my 3-year old loved this and made me play it for her on the web this morning. Pretty sure she won't be buying one though.
Posted by: RHW | Feb 5, 2007 1:25:10 PM
I totally disagree with Joseph Jaffe's comment. The party was too noisy that you completely missed the point of the spot? Dude, you don't need any sound turned on to get this ad.(although you'll be missing out on the cheesy but hilarious metal rendition by Steve Grimmett of Grim Reaper, Onslaught and Lionsheart)
This spot is so in the spirit of the event in its tone, execution and entertainment value. If you think this is an attempt at belittling and making a mockery of a great product, you're missing a point altogether(oh, I forgot, it was "noisy"..)
Like it or not, people are talking about it. Job done right there.
Posted by: Too proud to ask for directions | Feb 5, 2007 7:35:59 PM
Oh well, more advertising aimed at BELOW the "least common denominator" - the might just as well thrown their money in the air (and i suppose with this commercial, they did just that)
Posted by: not stupid | Feb 6, 2007 10:21:49 AM
