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BUDWEISER: Fake Dalmatian, Beer-Stealing Crabs, Jay-Z
JEFF GOODBY: I know people like my mom will love that fake dalmation spot, but I thought it was predictible and saccharine.
CHRIS WALL: Dogs. Budweiser. Oops. Did you have some technical problem with the spot? Mine froze half way through and resumed for the last four seconds. The dog that gets splashed and becomes a fire dog. I think I would’ve liked it, even though it’s schmaltzy. Points for counter programming - at least the parts I saw. ... Bud Crabs. The crabs don’t talk - they worship. I take back what I said about the axe murderer spot. This is better.
ANDY BERLIN: We’ll find out what the cellular text-proficient folks liked best soon enough—maybe the Bud spotted dog commercial, which had every popular formulae except cleavage.
STEPHEN VOLTZ & FRITZ GROBE: The Bud dalmation wannabe was engaging and not too cloying. The branding was very light on this, which we appreciated. The light branding becomes strong when, at the end of the evening, we’re thinking: if we’re laughing, it must be Bud. ... Then come the crabs on the beach—the only Bud spot that hasn’t really worked. No button, and not much comedy, period. That should’ve been the first draft, not the finished product.
JIM FERGUSON: The gals at the party loved the Budweiser dog commercial...lots of ohhs and ahhs.
TIM ARNOLD: The dalmation spot - finally, an AB spot with heart. Classy, true to the King of Beers. Reeks of client buzz words: quality, brand leadership. Dramatic contrast to the simplistic humor seen in your earlier spots.
GARY KOEPKE: I think the spotted dog ad from Budweiser was beautifully shot and executed, just doesn’t make me want a beer, much less a bud. I do like the optimism of ads like this, they just do not change my choice to choose Budweiser.
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February 5, 2007 | Permalink
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Comments
First, the Ad Wrestler jumps in the ring with the dog commercial. You had me until the dog jumped on truck. Why'd you spend so much time developing the sad story front end (which was great, by the way), then skimp on the knockout punch? Your cinematic commercial had me feeling exactly the same as when I go to watch a great movie with a mediocre ending.
Next up: Beer Stealing Crabs. Eh. Didn't make the Ad Wrestler want to drink beer, though it did remind me of the last time I was drunk in Oaxaca and ended up with a nasty case of cra.. um, beer. Bad beer. Bad beer. Bad case of beer lasted for weeks.
About the Jay Z ad. The Ad Wrestler is confused here. I thought this ad didn't take me down like a piledriver. But like an twist that nags at you in training the morning after, there was a visual in here that keeps coming back to haunt me. Looks like we may have to have a Bud tonight.
Posted by: The Ad Wrestler | Feb 5, 2007 2:04:20 PM
I have to agree that the Bud Dogs missed the mark. They had an opportunity to complete the thought about individuality and acceptance, instead it became "conform and you too will be loved". Not so much.
Loved the crabs. Yeah they didn't speak but they had attitude.
Jay ad---whaaateveha!
Posted by: Faith James | Feb 5, 2007 7:29:24 PM
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