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BLOCKBUSTER: Mouse

ANDY BERLIN: Pizza Hut Cheezy Bites, flat as the pie in the food shot. Blockbuster gives us an equally uninspired differentiating claim—sounds like Alec Baldwin on the VO. If so, a bit of a waste of top talent. Doritos features a car crash and Blockbuster the maltreatment of a mouse by a rabbit and a guinea pig. Huh!? Mayhem to sell. Why am I no longer hungry?

CHRIS WALL: The spot is labored.

RICK BOYKO: Blockbuster Mouse is surprising and clearly the favorite, followed by Bud Light.

JASON MARKS: This spot is schizo. It attempts the lovable animal angle but then dissolves into a pure messaging play. If you’re going cute, stick with it—don’t make your audience read the rest of your spot. Entertain or provide a message. Not both.

STEPHEN VOLTZ & FRITZ GROBE: After the shock of the kickoff return wore off, the Blockbuster commercial dragging the mouse was the big hit here.

February 5, 2007 | Permalink

Comments

hated everything about this ad....have abandoned blockbuster since i was informed they edit scenes in some movies that don't reflect their values. netflix please.

Posted by: Michael Wozniak | Feb 5, 2007 12:35:00 PM

Not James Woods VO? Didn't they do this shtick years ago?

Posted by: Jay | Feb 5, 2007 12:54:23 PM

Old, tired joke. Old, tired characters that no one really cared much about a few years ago when they were new.

The Blockbuster vs. Netflix ad (animated, where the guy drives to Blockbuster to return and then check out a movie) was much stronger and more informative than this one.

Posted by: destructo | Feb 5, 2007 1:29:33 PM

Funny ad but I'll still keep my Netflix account. The Blockbuster store experience was so bad that I switched to Netflix, so why would the return to store option entice me back?

Posted by: SFGary | Feb 6, 2007 8:31:03 PM

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